PPC Tips
It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a...
PPC Tips
PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are...
PPC Tips
Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There...
PPC Tips
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ticketbis for the Rio 2016 Olympics, who had a...
PPC Tips
On the front of things, pay per click advertising looks a relatively simple form of online advertising for which anyone can use and gain...
PPC Tips
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ieuanthelionshop.co.uk, who had created a good search advert but suffered...
PPC Tips
Understanding how to effectively optimise your text advert to increase its click through rate is key to a successful PPC campaign. For the majority,...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tegile.com, who had, what can only be described as,...
