PPC Tips
Written by Derek Iwasiuk Getting the highest return on investment is important for every business. You will never be able to tell if your...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
Written by Derek Iwasiuk Getting the highest return on investment is important for every business. You will never be able to tell if your...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cables UK, who had used the typical search...
The location of paid search adverts is one of the reasons why there is so much competition in pay per click advertising. Everyone wants...
Making sure your search advert includes the right information in the right style for what you are advertising is crucial to the success of your...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Thorpe Park, who had a generally great campaign in...
There are lots of ad extensions out there a PPC advertiser has the option to use: to the extent that the article on PPC.org...
written by Jack Dawson Ecommerce has created many opportunities for the retailers to make more money. This is regardless of the convenience and the...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vegas Paradise, an online casino, who had a...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Currys, who had a good search advert but...
It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is...