PPC Tips
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google promoting their new flagship smartphone line up: the...
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PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
Creating a search advert in pay per click advertising that stands out from the crowd can be a difficult challenge, to say the least....
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Dropbox, who had, what seemed like, a great search...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from VoucherCodes, who had targeted for top spot of...
PPC Tips
Ad extensions are a great innovation to pay per click advertising since they provide advertisers a whole range of new ways to get the...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, who had a very effective landing page...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnTheMarket.com, who had a very good search advert...
PPC Tips
Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally...
PPC Tips
When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Postcode Scratch, who had a generally good campaign...
