Landing Page Optimization
If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC...
PPC Tips
Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to...
Bing Ads
You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in...
PPC Tips
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured...
Holiday PPC
Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great...
Mobile PPC
Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by...
PPC Tips
There are many tips PPC advertisers can take note of that will help improve the overall success of their adverts. This ranges from what...
