Google Adwords
Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed...
The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding...
The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of...
When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC)....
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good...
For many PPC campaigns out there, a factor that will determine just how successful a campaign is at gaining conversions at an affordable price...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Viagogo, who had a good search advert with a...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric...