PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Media, who had, on the whole, a...
PPC Tips
Pay per click advertising’s whole platform works predominantly around search adverts – the adverts that appear above organic search results from the likes of...
PPC Tips
The last PPC campaign I analysed in my ‘Analyse A Real PPC Campaign’ series was from Ski World, who had a search advert that...
Google Adwords
A recent Econsultance survey of marketing managers rating channel ROI satisfaction showed that as many as 44% of paid search advertisers had a poor...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Games, who had a well designed search...
Display Ads
Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a...
PPC Tips
You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there...
PPC Tips
If you have read the numerous articles both on PPC.org and other related websites, then you won’t need convincing that pay per click advertising...
