PPC Tips
As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, who had targeted the newly released Google...
PPC search adverts have come a long way from the stereotypical title, description and URL structure. One of the biggest additions to them has...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sky Scanner, who had implemented a PPC campaign...
It is that time of the year again when we look back at the events that took place this year and fasten our seat...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tommy Hilfiger, who had a well designed search...
The Last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sound in the City, which was a prime...
There are millions of advertisers that use PPC for, most likely, a million different reasons, making it oneof, if not the, most used form...
Running a PPC campaign financially efficiently is extremely important to hitting an ROI figure you may set yourself. When used properly, PPC can prove...