PPC Tips
No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally...
If you’re on the constant lookout for new features in Google AdWords, the good news is here! Google released its new AdWords Features to...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their...
Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more....
The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits...
The last PPC campaign I analysed in the ‘Analyse A Real PPC campaign’ series was from Voucher Honey, who had a well designed search...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from PULL&BEAR, who had used the site link extension to...
Part of a making a success of PPC advertising is in determining what the best ad sizes are, both from an advertiser and publisher...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bridgestone, who had a good search advert (except...
As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be...