The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from My New Smart Watch, who had a un-insprising PPC search advert, accompanied by a landing page that had a few areas of improvements. One area that is always going to be of the utmost importance to people is counselling. Mental health ...
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Better Help – Analyse A Real PPC Campaign 14 Aug 2019
AdWords or SEO: What is the Best Choice for Your Business? 09 Aug 2019
Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...
My New Smart Watch – Analyse A Real PPC Campaign 07 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sage, who had, on the whole, a well designed search advert that utilized a high CPC to get above any search snippets and competition, whilst the landing page was a great example of a click through page. A market that has emerged in ...
Sage – Analyse A Real PPC Campaign 02 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EasySkinz, who had a well designed search advert that ranked at the top of paid search results. The landing page had a few areas of improvement, mainly utilizing the space the web user will naturally view first: the central area of ...
EasySkinz – Analyse A Real PPC Campaign 25 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bose, who had generally a good search advert and a well designed landing page, aimed at showing the products they have to offer in a manner that goes with the Bose brand. One area of interest that is going to gather lots of traffic ...
Bose – Analyse A Real PPC Campaign 18 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Darwin Forest, who had created a PPC campaign to compete against their main competitor: Center Parcs. By doing this, they would be taking contextual traffic away from Center Parcs, which would hopefully see Darwin Forest as a good ...
Darwin Forest – Analyse A Real PPC Campaign 11 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Find and Fund My Car, who had a search advert that used ad extensions to differentiate it from the competition. As well as this, the landing page used a background image to evoke an emotion from the customer, encouraging them to ...
Find and Fund My Car – Analyse A Real PPC Campaign 03 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Florida Tix, who had been savvy with the numbers that they used in their search advert to make them appear a cheaper and better solution to ticket prices, even though they were actually more expensive than their competitors. ...
FloridaTix – Analyse A Real PPC Campaign 26 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coca Cola, who had bid for their own brand name in order to display information different from the top organic result, pushing people to a landing page surrounding information about Coca Cola as a brand. With the summer months ...
The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen 21 Jun 2019
Have you ever been in a rush? Does the thought of optimizing your Google Ads account terrify you? If you answered yes to either of those questions then I’ve got good news for you. This is the quickest, most effective Google Ads optimization routine on the internet. If you want to: Prevent wasted ad spend Lower your cost per ...
What Affects the CTR of a Search Advert in PPC? 20 Jun 2019
If you are looking to improve elements to your PPC campaign, such as your search advert, the first step is to understand what can affect the elements you want to improve. For example, if you want to improve a race car and make it faster, you need to understand what specifically can make a race car faster (or slower). The click ...
Coca Cola – Analyse A Real PPC Campaign 20 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, looking to promote their new 5G network. What we found was that both the search advert and the landing page were very well optimized – the search advert was packed full of keywords, whilst the landing page used an ...
EE 5G – Analyse A Real PPC Campaign 13 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Tea and Biscuit Club, who had a pretty poor PPC campaign on the whole. The search advert was not ranking high in paid search results and lacked key qualities to a successful search advert. Moving to the landing page, this was a ...
PPC Fundaments for Gaining Online Cash Quickly 11 Jun 2019
Digital marketing involves various strategies. The aim of every strategy is to promote the traffic on a particular website. Pay Per Click is one such aspect of digital marketing. It is considered to be one of the fastest ways marketers and business enthusiasts use online media and traditional tools for generation cash quickly ...
Pros and Cons to Automated Ad Extensions in PPC 06 Jun 2019
By default, PPC campaigns run in Google AdWords have automated ad extensions enabled. These are ad extensions that automatically appear, depending on a multitude of factors, to improve the performance of your search advert. The content of the ad extensions is automatically determined, based on your ad copy, landing page and ...
The Tea and Biscuit Club – Analyse A Real PPC Campaign 05 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you would expect from Google, both the search advert and landing page were extremely well designed, resulting in a very slick PPC campaign that would achieve very good results. The ...
