PPC, a.k.a pay per click is a system which most online businesses rely on. Having you here on this blog post, we assume your business is also one of them. Well, hands down, PPC is a great way of marketing products and services. But is it easy? Does it always work? Not really. And so, to make things easy, here are the PPC ...
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PPC Mistakes That Are Pushing Your Business Into The Ground 04 Feb 2019
Microsoft Office – Analyse A Real PPC Campaign 31 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Gym Group, who had a very good search advert and click through landing page. The only improvement was with the actual button that The Gym Group wanted PPC web users to click onto: it could have been larger and brighter, which ...
The Gym Group – Analyse A Real PPC Campaign 23 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Air Tasker, who had a strong search advert, but faltered a little with the landing page that had many areas of improvements. An area that is always very competitive in January is with getting fit and gyms – it is the time ...
Air Tasker – Analyse A Real PPC Campaign 16 Jan 2019
The last PPC Campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Money, who had a few areas they could have improved their search advert, especially from the fierce competition and the lack of ranking top spot of paid search results. However, they recovered with a well optimized landing page ...
6 Content Creation Techniques Every Blogger Should Know 11 Jan 2019
Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...
Car Money – Analyse A Real PPC Campaign 09 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from NHS, who had created a PPC campaign to target those looking to eat healthy, by redirecting search engine traffic from visiting the organic first result of NHS to a different page through their PPC campaign. Changing the top ...
4 Reasons Web Users Click On PPC Ads 08 Jan 2019
If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to look to implement such enticements into your PPC search advert, to increase the click through rate (CTR) of it. Lucky for us, this is exactly what the research firm Clutch has done. Looking into why people ...
NHS – Analyse A Real PPC Campaign 03 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Lacoste, who had created a PPC campaign to capitalize on people looking for Boxing Day sales. As great as the targeting and search advert was, there were a few areas of improvements forthe landing page, such as including the color ...
Lacoste – Analyse A Real PPC Campaign 31 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tiffany & Co, for a Christmas campaign looking to capitalize on those wanting to buy gifts for family and friends. Although the PPC campaign was generally good on the whole, the element that let the campaign down was the vague keyword ...
5 Remarketing Tips to Boost Performance 26 Dec 2018
Remarketing is a fantastic tool for ensuring that previous visitors to your site come back and complete the action you would like them to complete. It’s a fact that 95% of people who land on a website don’t complete the desired conversion action. These remarketing tips have proven to work for my consultancy ...
Tiffany & Co at Christmas – Analyse A Real PPC Campaign 19 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Buy A Gift, who had bid on their own brand name to use different site link extensions to their organic #1 result. The advert pointing to the homepage, which was fine to be used as a landing page, from being so well optimized. With ...
How to Protect Your Brand in PPC 18 Dec 2018
Part of PPC advertising evolves around the concept of tracking traffic from the brand names of your competition. After all, there is nothing stopping advertisers doing this and can be seen as a win-win situation: you are gaining contextual traffic as well as hindering the performance of your competitors. However, as good as ...
Buy A Gift – Analyse A Real PPC Campaign 13 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Lindt, who had targeted a search phrase that would compete directly against Google Sponsored Shopping results. Once onto the landing page, it had a nice festive spirit, although it would have been good to have seen more products Lindt had ...
4 Upcoming PPC Trends for 2019 12 Dec 2018
It has been another crazy year for PPC advertising, with many improvements and areas of innovation for both advertisers and publishers. It was only this year that Google released ‘Auto Ads’ for AdSense, to use machine learning to auto-optimize the placeholders of publisher adverts, similar to what Ezoic has been ...
Lindt – Analyse A Real PPC Campaign 05 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from YorkTest, who had an example of a PPC campaign that was too vaguely targeted, which would result in YorkTest both paying too much per click when they do get a click, as well as attracting traffic that might not be targeted enough to gain ...
YorkTest – Analyse A Real PPC Campaign 28 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the best PPC campaign. The search advert was solely competing against sponsored shopping results, without any additions such as ad extensions to make the advert that bit more appealing. On top of ...
