It has been another crazy year for PPC advertising, with many improvements and areas of innovation for both advertisers and publishers. It was only this year that Google released ‘Auto Ads’ for AdSense, to use machine learning to auto-optimize the placeholders of publisher adverts, similar to what Ezoic has been ...
Latest news in PPC Tips
4 Upcoming PPC Trends for 2019 12 Dec 2018
Lindt – Analyse A Real PPC Campaign 05 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from YorkTest, who had an example of a PPC campaign that was too vaguely targeted, which would result in YorkTest both paying too much per click when they do get a click, as well as attracting traffic that might not be targeted enough to gain ...
YorkTest – Analyse A Real PPC Campaign 28 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the best PPC campaign. The search advert was solely competing against sponsored shopping results, without any additions such as ad extensions to make the advert that bit more appealing. On top of ...
AO – Analyse A Real PPC Campaign 22 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aqua Card, who had a search advert that could have been improved in a few areas to make it stand out from the competition, especially since it ranked lowest in paid search results. Recovering from this, the landing page was a ...
Aqua Card – Analyse A Real PPC Campaign 13 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Admiral, who had both a well designed search advert and landing page, that would have attracted healthy click through rates. An area that is always fiercely competitive in PPC is with the bank industry – mortgages, loans, bank ...
Admiral – Analyse A Real PPC Campaign 31 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their Halloween makeup. However, their main problem was that they were limiting their target audience far quicker than they should have, reducing the amount of usable PPC traffic that would ...
Beauty Bay – Analyse A Real PPC Campaign 24 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Three, who had a well designed search advert and a clean looking landing page. Three had also added typo keywords to those that wanted to target, which is an important thing to do for PPC campaigns. Most searches will have some ...
Why You Should Consider PPC For Your Business 24 Oct 2018
Add PPC to your marketing techniques and see a tremendous boost in your sales within a few weeks. Before delving into the advantages of PPC, it is necessary to give you an insight into what PPC is and how it works. First off, PPC means pay-per-click. It is an advertisement initiative that allows you to run your ads on certain ...
Top 9 PPC Marketing Tips for Startups 22 Oct 2018
When you are at the helm of a startup, surely you are in for a game that presents you with higher risk and lower revenue. The chances of success are slim. Several research studies declare that more than 90% of startups are unsuccessful. They are more or less swimming in an ocean of complications. Majority of such complications ...
Three – Analyse A Real PPC Campaign 17 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring ...
Sytner – Analyse A Real PPC Campaign 10 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles ...
PPC x Content: How Quality Content and PPC Works Wonders 05 Oct 2018
Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy. Marketing experts advise that content marketing strategies for search rankings are one of the best practices for quality content plans, as indicated in the number ...
Wiff – Analyse A Real PPC Campaign 03 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with regards to the structure and content, of a search advert, with a landing page that was well designed, mainly due to the action-shot image used. A market that is always healthy and ...
Financial Effect on Content Marketing And PPC 01 Oct 2018
“Whаt iѕ Cоntеnt Mаrkеting?” I define Cоntеnt Mаrkеting аѕ thе сrеаtiоn аnd diѕtributiоn оf relevant соntеnt tо аttrасt аnd еngаgе a tаrgеtеd аudiеnсе. An effective and inеxреnѕivе wеbѕitе рrоmоtiоn tool, it can hеlр уоu boost уоur organic ѕеаrсh ...
Club Med – Analyse A Real PPC Campaign 26 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had targeted shoppers of Waitrose to use Ocado for home delivery. There was a lack of Waitrose branding on the landing page of Ocado’s, which might have put people off using Ocado if they are unsure that they are ...
Why You Shouldn’t Worry About Click Through and Conversion Rates 25 Sep 2018
When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to make sure their campaign is running smoothly, whilst delivering the desired results. Two common stats that are looked at closely tend to be the click through rate and conversion rate. A high click ...
