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iScootCo – Analyse A Real PPC Campaign

iScootCo – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was looking at Amazon Headphones, who had a standard ‘Amazon style’ search advert that navigated web users to the category page of Amazon for headphones . In this case, it was the familiarity of the search advert and landing ...

Amazon Headphones – Analyse A Real PPC Campaign

Amazon Headphones – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages.  The search advert had some good elements to it. However, there was no call to action to encourage the web user into a click. On top of this, the landing page was not very well designed, with a poor picture to ...

3 Different Tests You Can Perform in PPC

3 Different Tests You Can Perform in PPC Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable between two identical campaigns to see how that changed variable affects the performance of the advert. The problem lies in what variable/s should you change in ...

DWM Mortgages – Analyse A Real PPC Campaign

DWM Mortgages – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert competing against Shopping Sponsored results. However, the problem with this campaign was mainly with the inefficiencies of the landing page. Thread failed to see that what the web user ...

How To Edge Past Your Competitors in PPC

How To Edge Past Your Competitors in PPC A successful PPC campaign is often overwhelming, expensive, tedious and time taking. These are the reasons why most people quit this strategy if they fail to yield results at first attempt. But here is the ten step guide to master the art of PPC: Long-tail keywords Long tail keywords refer to three or four word phrases specific ...

Thread – Analyse A Real PPC Campaign

Thread – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Parts 4 Less, who had ranked number one for paid search results, but had areas the search advert could have improved on. The landing page was also a little outdated, signifying the important of the weather seasoning to ...

What type of CPC should you adopt in PPC?

What type of CPC should you adopt in PPC? When it comes to a PPC management, one element of a campaign that will impact the success of it comes with the cost per click (CPC) that you adopt. This impacts the position of your advert, quality of traffic, quantity of traffic, cost per acquisition, cost per conversion and many more statistics that are all vital to a ...

Should You Invest Outside of PPC for Advertising?

Should You Invest Outside of PPC for Advertising? When businesses, especially those online, want to promote something or gain extra contextual traffic, 9 times out of 10 they will look to PPC. A further 9 times out of 10, they will look specifically to Google’s AdWords. There is a reason why this is the case. Google’s PPC platform is a extremely effective way to ...

Car Parts 4 Less – Analyse A Real PPC Campaign

Car Parts 4 Less – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Light Finance, who had both a very well designed search advert and PPC landing page. Light Finance went down the road of a very colorful landing page, to help keep the web user’s attention on the landing page. The lead ...

Why it is Important to Research PPC Competition

Why it is Important to Research PPC Competition At its core, advertising has competition at its heart. Advertisers want to engage with potential customers and gain their attention instead of the competition. At its core, advertising is all about stealing potential customers from competition. PPC is a great example of this. Whether you like it or not, your adverts, for the ...

Light Finance – Analyse A Real PPC Campaign

Light Finance – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung, looking to promote their new flagship phone: the S10. However, what was found was that the landing page for the S10 was not appealing at all, and lacked any information about the features of the smartphone above the fold ...

Samsung S10 – Analyse A Real PPC Campaign

Samsung S10 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Prestige Hampers, who had a well designed search advert and landing page, considering that the ranking they achieved in paid search results was last at 4th place. With Samsung releasing the new S10 flagship smartphone, now has ...

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...

3 Elements to a Successful PPC Campaign

3 Elements to a Successful PPC Campaign Something that has become apparent from keeping up to date with the ‘Analyse A Real PPC Campaign‘ series, here on PPC.org (where the PPC experts live!), is just how often big companies still make mistakes with their PPC campaigns when analysed There is always room for improvement with PPC campaigns. It is quite ...

Reasons Why You Should Start Using PPC for Your Small Business

Reasons Why You Should Start Using PPC for Your Small Business Pay Per Click refers to one of the tools one can use to help promote businesses in the online world. PPC model functions in a very easy way and that justifies why it is very popular. This basically means that when you run your ads, the total amount you pay will depend on how many times your ad was clicked. There are lots of ...

Prestige Hampers – Analyse A Real PPC Campaign

Prestige Hampers – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Audio Jungle, who had a very well designed landing page. However considering that the description was very content heavy, it did not help the look of the search advert to also include an ad extension, being the site link extension. ...