When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to make sure their campaign is running smoothly, whilst delivering the desired results. Two common stats that are looked at closely tend to be the click through rate and conversion rate. A high click ...
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Why You Shouldn’t Worry About Click Through and Conversion Rates 25 Sep 2018
Ocado and Waitrose – Analyse A Real PPC Campaign 19 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from LinkedIn, who used PPC to push web traffic into viewing jobs on their social media platform. Although not the most targeted of PPC campaigns, it did allow people to browse their website and explore the social media platform for ...
4 Mistakes with Keyword Targeting in 2018 18 Sep 2018
The keywords you target for your PPC campaign to bid for and display are crucial to your campaign’s success. After all, it is the keywords that you target that will dictate what type of traffic is going to view and have the potential to click onto your PPC search advert to reach your landing page. Taking this into ...
LinkedIn – Analyse A Real PPC Campaign 13 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iCademy, who had a great example of how targeting the wrong keywords can have detrimental affects to the conversion rate and eat away into the budget of a PPC campaign. It seems iCademy did not use negative keywords such as ...
How to Use SEM for Marketing Your Products 13 Sep 2018
Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce business beside promoting your products. It basically describes an advertising technique to help get your company right in front of the customers the very moment they start searching ...
A Few Pointers About Automatic Bidding in PPC 12 Sep 2018
PPC advertising is moving towards machine learning and automated campaigns, since this is the direction that the general tech industry seems to be going. Machine learning can save time, both human and CPU, money and much much more, which is making it a very feasible option to invest in with platforms such as PPC and Google ...
E-Commerce Best Practices to Greatly Improve ROI 11 Sep 2018
Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though to know what strategy will grab your audience’s attention and will make your business successful. Some of these e-commerce strategies for marketing are working on the audience reach ...
iCademy – Analyse A Real PPC Campaign 06 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from opodo, who had used pay per click advertising to attract web users looking to book flights through them. This meant the landing page had to be a lead capture page, which was well optimized to gain the necessary information to show ...
Tips to Drive Local Search Traffic with Google Ads 03 Sep 2018
In 2017, it was estimated that around 90% of global sales took place in a physical store. Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store retail sales will account for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...
opodo – Analyse A Real PPC Campaign 31 Aug 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Papier, who had a good search advert. The problem with the PPC campaign stemmed from the landing page, which seemed too specifically targeted, preventing some of the paid traffic from wanting to convert, if the products on show ...
Top 5 Tools To Run A Successful PPC Campaign 28 Aug 2018
PPC advertisement and optimizing your online presence has become more profitable by using different tools that are available to users. Some of these tools are free while there are software and tools that are available in a paid version. These tools help you to make the most out of PPC Campaigns. Here are 5 tools that help you ...
Papier – Analyse A Real PPC Campaign 22 Aug 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from eflorist, who had a below average search advert, due to the lack of ad extensions used (where all of the competition used ad extensions, such as the ratings extension, to their advantage). The landing page was an effective landing ...
What to Expect When You Work With a PPC Management Firm 21 Aug 2018
Marketers and PPC management firms will agree that business people love to engage with the Pay Per Click concept, but some have been off to this venture because of financial constraints or insufficient knowledge. Although, in order to get the expected website traffic and building reputation for your business; PPC marketing ...
eflorist – Analyse A Real PPC Campaign 14 Aug 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hollister, who had bid for their own brand name to create a search advert that promoted something different to the organic search result in SERPs. Although the landing page was the same as the homepage, the search advert made clear ...
3 Ways to Improve Your PPC Ad Copy 08 Aug 2018
The PPC search advert is a crucial part to the whole PPC campaign. It is the first part of a PPC campaign that the web user reads and interacts with. It is where the advert first describes what you are trying to market and is the first port of call to entice the web user into converting at a later stage. For this reason, there ...
4 Reasons Why Pay Per Click Ads Work for Small Budgets 27 Jul 2018
There are a thousand ways and maybe more to enhance the revenues and profit. Any organization, small or big, attempts to make their product or service more popular among consumers and this is a continuous process. What matters the most is how you walk through. Reaching to potential customers online is a necessity today. Digital ...
