PPC - Pay Per Click Management

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coca Cola, who had bid for their own brand name in order to display information different from the top organic result, pushing people to a landing page surrounding information about Coca Cola as a brand. With the summer months ...

If you are looking to improve elements to your PPC campaign, such as your search advert, the first step is to understand what can affect the elements you want to improve. For example, if you want to improve a race car and make it faster, you need to understand what specifically can make a race car faster (or slower). The click ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, looking to promote their new 5G network. What we found was that both the search advert and the landing page were very well optimized – the search advert was packed full of keywords, whilst the landing page used an ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Tea and Biscuit Club, who had a pretty poor PPC campaign on the whole. The search advert was not ranking high in paid search results and lacked key qualities to a successful search advert. Moving to the landing page, this was a ...

By default, PPC campaigns run in Google AdWords have automated ad extensions enabled. These are ad extensions that automatically appear, depending on a multitude of factors, to improve the performance of your search advert. The content of the ad extensions is automatically determined, based on your ad copy, landing page and ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you would expect from Google, both the search advert and landing page were extremely well designed, resulting in a very slick PPC campaign that would achieve very good results. The ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, advertising the new OnePlus 7 Pro smartphone. It was clear the PPC campaign was well designed on the whole, with an effective and informative search advert, followed up by a product landing page, dominated by images of the ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Trivago, who had a well designed search advert and a very clean landing page. However, the information captured from the search advert/type of traffic clicking on the search advert was not utilized in the landing page, such as the ...

One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain traffic from such a search term. Coincidentally, one of the worst things with PPC advertising is that the same thing can happen. This is because it allows competitors to bid against your brand name to ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well designed PPC landing page – it was particularly effective to have a video animation of people sky diving on the landing page, to induce a sense of excitement with the web user. One ...

An innovation Google introduced to PPC advertising came a few years ago with responsive adverts, for both publishers and advertisers. Responsive search adverts consist of the ability to change the headline/description to suit the web user viewing the search ad, whereas responsiveness for publishers could be defined as adverts ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a very good PPC campaign. The main criticism was the fact the click through landing page linked to a poor lead capture page, neglecting the efforts of designing a responsive and clean PPC landing ...