The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Blue Host, who had a good search advert, and would have had a good landing page, if they had the call to action button above the fold of the page. If you choose to use a call to action landing page, it is important to the conversion rate ...
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On the Beach – Analyse A Real PPC Campaign 11 Mar 2020
How Coronavirus is Impacting PPC Advertising 06 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a well optimized landing page. The keyword search phrase ‘wordpress hosting’ is always going to be a very popular search phrase, so it was good to use quantifiable data (price) to ...
10 Ways to Learn Pay Per Click (PPC) Management Methods 22 Jan 2020
Regardless of whether you have heard or not about PPC (Pay per Click), it exists in a vast manner and most people are trying to understand what PPC is all about. PPC marketing has suddenly risen in demand and thus more number of businesses are trying to understand the benefits of it. What is PPC and how is it valuable for ...
Blue Host – Analyse A Real PPC Campaign 31 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at people wanting home insurance for their second home, when the majority of people would have been wanting home insurance for, well, just their home. One area I have had to ...
Piaget – Analyse A Real PPC Campaign 14 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Avanti, who had a good search advert, but had a landing page that was not well optimized for the conversion they want: a lead capture. With a lead capture page, it is important to have the actual lead capture appear above the fold, ...
Avanti – Analyse A Real PPC Campaign 08 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC campaign, not surprisingly either. Considering that Moz offer a SEO service, it shouldn’t come as a shock that they create a well designed PPC campaign. An area that is going to be interesting ...
How Residential Proxies Can Help Your PPC 28 Nov 2019
You wouldn’t think of proxies – no matter what type, because there are many – as a tool for improving your marketing, in general, and your PPC campaigns in particular. But this is how they are successfully used by marketers from around the world. In this article, you will learn what are residential or mobile ...
Moz – Analyse A Real PPC Campaign 21 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Shark Vacuum, who had areas of improvements for both the search advert and the landing page – it was noticeable how cluttered using multiple fonts and text transforms are on a landing page from looking at Shark Vacuum’s PPC landing ...
Hello Fresh – Analyse A Real PPC Campaign 07 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What we found was that the PPC search advert was targeting typo search phrases, and promoting a specific season of The Grand Tour. The site links extension were purposefully generalised links ...
4 Reasons to Bid for a Brand Name in PPC 06 Nov 2019
When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea is to bid for keywords relating to the topic of your PPC campaign, as these tend to provide the best conversion. However, you also have niche keywords to target with low CPCs, with also negative keywords ...
Adidas – Analyse A Real PPC Campaign 23 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Media.net, who had bid for a competitor brand name in order to take traffic away from them, as well as gain contextual traffic from Google search. The landing page was a great example of a lead capture page, being clear in the ...
Tips to Monetize a Website with PPC 17 Oct 2019
With the vast majority of website that generate traffic, the most popular way to monetize is through using pay per click advertising. It does not matter how much traffic you generate, you can customize PPC however you would like and, most crucially, it tends to be, by far, the best way to monetize traffic. However, one of the ...
Media.net – Analyse A Real PPC Campaign 16 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Mous, who had decided to completely dominated PPC search results, including Google shopping results, to gain as much traffic from the search phrase ‘iphone case’. However, the landing page had both good and bad points ...
How to Prepare for the Holiday Season in PPC 12 Oct 2019
There’s only a few weeks until Halloween which marks the start of the most successful time for the majority of businesses: the holiday season. The holiday season is the time of the year that people genuinely spend more money, namely because of the Christmas period. However, in terms of PPC, it is also a very successful ...
Mous – Analyse A Real PPC Campaign 12 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bulk Powders, who had an advert that lacked exposure levels compared to the competition, namely from the lack of ad extensions used in the search advert. The landing page, though, was much better, that had many elements which would ...
Bulk Powders – Analyse A Real PPC Campaign 02 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Renault, who had, on the whole, a very good PPC campaign. The only criticism came with the landing page, which had become slightly outdated with the dates they had used for offers – this makes it clear that PPC campaigns ...
