PPC - Pay Per Click Management

Regardless of whether you have heard or not about PPC (Pay per Click), it exists in a vast manner and most people are trying to understand what PPC is all about. PPC marketing has suddenly risen in demand and thus more number of businesses are trying to understand the benefits of it.  What is PPC and how is it valuable for ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at people wanting home insurance for their second home, when the majority of people would have been wanting home insurance for, well, just their home. One area I have had to ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Avanti, who had a good search advert, but had a landing page that was not well optimized for the conversion they want: a lead capture. With a lead capture page, it is important to have the actual lead capture appear above the fold, ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC campaign, not surprisingly either. Considering that Moz offer a SEO service, it shouldn’t come as a shock that they create a well designed PPC campaign. An area that is going to be interesting ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Shark Vacuum, who had areas of improvements for both the search advert and the landing page – it was noticeable how cluttered using multiple fonts and text transforms are on a landing page from looking at Shark Vacuum’s PPC landing ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What we found was that the PPC search advert was targeting typo search phrases, and promoting a specific season of The Grand Tour. The site links extension were purposefully generalised links ...

When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea is to bid for keywords relating to the topic of your PPC campaign, as these tend to provide the best conversion. However, you also have niche keywords to target with low CPCs, with also negative keywords ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Media.net, who had bid for a competitor brand name in order to take traffic away from them, as well as gain contextual traffic from Google search. The landing page was a great example of a lead capture page, being clear in the ...

With the vast majority of website that generate traffic, the most popular way to monetize is through using pay per click advertising. It does not matter how much traffic you generate, you can customize PPC however you would like and, most crucially, it tends to be, by far, the best way to monetize traffic. However, one of the ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Mous, who had decided to completely dominated PPC search results, including Google shopping results, to gain as much traffic from the search phrase ‘iphone case’. However, the landing page had both good and bad points ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bulk Powders, who had an advert that lacked exposure levels compared to the competition, namely from the lack of ad extensions used in the search advert. The landing page, though, was much better, that had many elements which would ...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Renault, who had, on the whole, a very good PPC campaign. The only criticism came with the landing page, which had become slightly outdated with the dates they had used for offers – this makes it clear that PPC campaigns ...