Launching a successful PPC campaign starts with good keyword research. PPC campaigns that turned out successful began with building a powerful keyword list. These campaigns are meant to target your audience and engage them to attract clicks. You cannot do this if you are unable to understand your prospective customers and ...
Latest news in PPC Tips
3 Tips to Conduct Keyword Research for PPC Campaigns 26 Jul 2021
Website Conversion Optimization Tips for Your PPC Campaigns 19 Jul 2021
The main aim of every business or brand online is to drive sales and boost conversions. And in a quest to increase sales and conversions, many businesses now run PPC campaigns. Even after avoiding PPC mistakes, many marketers do not get the results they seek from their campaigns. So, what should they do? When running a PPC ...
6 PPC Mistakes to Avoid 12 Jul 2021
A lot of businesses are getting exposed to the internet and the potentials it holds. Businesses, both small and big, are not putting a lot of effort into establishing an online presence and boosting conversions through the internet. But while many businesses are taking advantage of online marketing tools like PPC, a lot more ...
3 PPC Tips for Small Businesses 07 Jun 2021
The goal of every business or startup is to reach a larger audience, generate more, attract more customers and increase their earnings. This makes PPC a great marketing strategy for small businesses. However, the use of PPC as a marketing strategy is a tricky game as most business owners end up with little or no result after ...
How To Produce A Quality PPC Campaign 08 Apr 2021
On average, a PPC advertiser gains at least a dollar for every dollar spent in terms of ROI. To cross this benchmark, an efficient PPC campaign is required. The top advertising platforms, such as Google Ads and Microsoft Advertisement tools, may help set up a high-quality PPC campaign. Many believe the pay-per-click ...
5 Reasons to Use PPC for Your Restaurant Marketing 07 Dec 2020
As the commercial world increasingly moves to online channels to reach customers old and new, there is a vast and growing spectrum of internet marketing options. These range from the older and more traditional methods, such as SEO and email marketing, to the latest trends in AI, mobile messaging and chatbots. With so many ...
Several Tips on Improving PPC Performance 01 Dec 2020
Companies have websites built specifically for users to visit and take a look at their products or services. There are several main elements of their website that can make them successful, like PPC advertising. If you were to focus on PPC advertising, it’s a technique that enables companies to drive more traffic into their ...
Want to Perform International PPC – Here Are Some Tips 26 Sep 2020
The world is shrinking, and it’s faster than you believe. And now is the time to go global. “Just a few changes to your on-going PPC campaign and you can dramatically increase your ROI.” If you believe the above, we are sorry to say but you are a PPC newbie. We suggest you look for an expert right away. You need help. ...
PPC and SEO Effective Together? How-To Guide With Rank Tracker 14 Sep 2020
Typically, blogs and forums dedicated to SEO and PPC discuss what’s better. While these two marketing methods are really different, it doesn’t mean you can’t implement them both. And even if you’ve chosen only organic or only paid search to target, you surely need to investigate the other side. Both SEO and PPC ...
Top Internet Service Providers for Optimal Digital Marketing 28 Jul 2020
Gone are the days when businesses could flourish with marketing just on print. This is the era of fast speed internet, with a smartphone in each potential client’s hand. As experts term it, digital marketing is vital today to reach an ample audience in a cost-effective and time saving manner – that too with ...
What Matters When Making Money with PPC 09 Jun 2020
Pay per click advertising is one of, if not the, most used form of advertising online for advertisers to gain contextual traffic and publishers to profit from having adverts on their websites. With Google leading the way in PPC, it is no surprise it has become the market leader in making money for websites. However, sometimes ...
7 Tips to Tackle Your First PPC Campaign 08 Jun 2020
Over the last few years, pay per click campaigns has been a staple in online advertising for businesses. But with recent economic changes, brands and businesses alike find themselves having to cut PPC expenditure whether by bringing it in-house, cutting their PPC agency or cutting their marketing team and shifting PPC ...
Eat fruit – Analyse A Real PPC Campaign 22 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly against Google shopping results. The problem with this is that Google Shopping results are going to genuinely be more appealing, mainly due to having pricing, reviews, images, plus ...
3 Ways to Optimize a PPC Lead Capture Page 15 Apr 2020
There are many different types of landing pages you can choose to use with a PPC campaign, with a recent article looking at some of the ways to optimize a click through landing page for PPC. Another type of landing page that is commonly used in PPC comes with the lead capture page. This is a page that has some sort of form on ...
2 Easy Ways to Optimize a PPC Click Through Landing Page 14 Apr 2020
When it comes to choosing a landing page for your PPC campaign, you’ll tend to find there are three main types that advertisers like to go for: product/service pages, lead capture pages and click through pages. Each have their different reasons for being used. A click through landing page, as it states in the name, is all ...
Razer – Analyse A Real PPC Campaign 09 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Candles Direct, who had a PPC campaign for a brand of candles, that used the incentive of it being at a discounted rate to attract web users into a click. This was an example of web users that had determined what they wanted to ...
