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Trivago – Analyse A Real PPC Campaign

Trivago – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well designed PPC landing page – it was particularly effective to have a video animation of people sky diving on the landing page, to induce a sense of excitement with the web user. One ...

Pros and Cons to Responsive Adverts

Pros and Cons to Responsive Adverts An innovation Google introduced to PPC advertising came a few years ago with responsive adverts, for both publishers and advertisers. Responsive search adverts consist of the ability to change the headline/description to suit the web user viewing the search ad, whereas responsiveness for publishers could be defined as adverts ...

GoSkyDive – Analyse A Real PPC Campaign

GoSkyDive – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a very good PPC campaign. The main criticism was the fact the click through landing page linked to a poor lead capture page, neglecting the efforts of designing a responsive and clean PPC landing ...

All The Keys Of The PPC Campaigns

All The Keys Of The PPC Campaigns PPC advertising is one of the most popular methods in online marketing and one of its strengths is the immediate achievement of objectives which in this case would receive visits from relevant traffic through search engines. Another strong point of the PPC campaigns is that they can be configured so that visits to the website ...

All The Keys Of The PPC Campaigns

All The Keys Of The PPC Campaigns PPC advertising is one of the most popular methods in online marketing and one of its strengths is the immediate achievement of objectives which in this case would receive visits from relevant traffic through search engines. Another strong point of the PPC campaigns is that they can be configured so that visits to the website ...

Book Bride – Analyse A Real PPC Campaign

Book Bride – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Love Holidays, who had both a very well designed search advert and PPC landing page. This was from using an ad extension, whilst addressing cheap holidays to the web user in the search advert, and from adopting a ‘sea’ ...

10 Ways to Increase Your B2B Sales in 2019

10 Ways to Increase Your B2B Sales in 2019 Yes! You are thinking in the right way. B2B sales demand a different approach when compared to B2C sales. This happens because you are not connected to just a single person but a complex organization. Increase Your B2B Sales by following B2B Sales Strategies and Tactics. Remember that you are dealing with a group of decision ...

5 Reason How PPC is Effective for Your Business

5 Reason How PPC is Effective for Your Business PPC Paid per Click, in this age of digital marketing it is one of the best means of online advertising. It has just fitted itself in the most rapid way that it becomes an essential part of marketing digitally for attaining success in online business. It is one of the most virtuous ways for marketing your brands that now the ...

Love Holidays – Analyse A Real PPC Campaign

Love Holidays – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iScootCo, who had a PPC campaign that competed against Google shopping sponsored results, which meant that iScootCo had to use call to actions in their search title to grab the reader’s attention and into a click. The main ...

3 PPC Tips to Improve a Campaign Performance

3 PPC Tips to Improve a Campaign Performance Pay per click (PPC) advertising can be deemed one of the best forms of online marketing out there. This is made clear from the millions of people that use the likes of Google AdWords to gain contextual traffic – this is no fluke… However, making the most of PPC can be quite difficult. Although the structure of the ...

iScootCo – Analyse A Real PPC Campaign

iScootCo – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was looking at Amazon Headphones, who had a standard ‘Amazon style’ search advert that navigated web users to the category page of Amazon for headphones . In this case, it was the familiarity of the search advert and landing ...

Amazon Headphones – Analyse A Real PPC Campaign

Amazon Headphones – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages.  The search advert had some good elements to it. However, there was no call to action to encourage the web user into a click. On top of this, the landing page was not very well designed, with a poor picture to ...

3 Different Tests You Can Perform in PPC

3 Different Tests You Can Perform in PPC Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable between two identical campaigns to see how that changed variable affects the performance of the advert. The problem lies in what variable/s should you change in ...

DWM Mortgages – Analyse A Real PPC Campaign

DWM Mortgages – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert competing against Shopping Sponsored results. However, the problem with this campaign was mainly with the inefficiencies of the landing page. Thread failed to see that what the web user ...

How To Edge Past Your Competitors in PPC

How To Edge Past Your Competitors in PPC A successful PPC campaign is often overwhelming, expensive, tedious and time taking. These are the reasons why most people quit this strategy if they fail to yield results at first attempt. But here is the ten step guide to master the art of PPC: Long-tail keywords Long tail keywords refer to three or four word phrases specific ...

Thread – Analyse A Real PPC Campaign

Thread – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Parts 4 Less, who had ranked number one for paid search results, but had areas the search advert could have improved on. The landing page was also a little outdated, signifying the important of the weather seasoning to ...