PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Travel Republic, who had a poor advert, with...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Strategies
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
PPC Tips
When it comes to gaining traffic online for marketing, there are generally two approaches that can be taken. PPC (pay per click) advertising is...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Panasonic for a new smart home speaker. It was...
PPC Tips
PPC is a great way to gain contextual traffic about, near on enough, anything and from anyone. Just as this is a good point...
Google Adwords
Yes, you read the title right! But in order to do this, your PPC campaign audit needs to focus on the most important metrics...
Google Adwords
Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Jetpack, who had a search advert with a...
General
Running a successful email marketing campaign requires planning, precision, and proper execution. The days of simply sending a promotional email are gone, as customers...
PPC Tips
Pay per click advertising is an extremely effective way to direct targeted traffic to a landing page, where they are likely to convert. Such...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Jet2Holidays, who had a generally good search advert with...
