PPC Tips
For many of the businesses that use PPC they will be local businesses looking to keep up to date with technology, targeting those online....
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized...
PPC Tips
An important stage, when it comes to creating a PPC campaign, comes with understanding what the rest of your competition are doing, and how...
PPC Tips
In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for...
PPC Tips
An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names –...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from KLM, who had both good and bad points...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Oxfam, who had both a good search advert...
PPC Tips
PPCÂ advertising campaigns are a brilliant way to bring contextual traffic to a desired landing page. The problem comes that some campaigns are often running...
