PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized...
An important stage, when it comes to creating a PPC campaign, comes with understanding what the rest of your competition are doing, and how...
In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for...
An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names –...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from KLM, who had both good and bad points...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Oxfam, who had both a good search advert...
PPCÂ advertising campaigns are a brilliant way to bring contextual traffic to a desired landing page. The problem comes that some campaigns are often running...
If you want to get paid clicks from search engines using Pay Per Click marketing, you need to follow the set PPC tactics. Some...