Google Adwords
Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
PPC advertising is moving towards machine learning and automated campaigns, since this is the direction that the general tech industry seems to be going....
PPC Tips
Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from opodo, who had used pay per click advertising...
Google Adwords
In 2017, it was estimated that around 90% of global sales took place in a physical store.  Worlwide Ecommerce sales are growing at 23.2%,...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Papier, who had a good search advert. The...
PPC Tips
PPC advertisement and optimizing your online presence has become more profitable by using different tools that are available to users. Some of these tools...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from eflorist, who had a below average search advert,...
PPC News
Marketers and PPC management firms will agree that business people love to engage with the Pay Per Click concept, but some have been off...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hollister, who had bid for their own brand...
