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PPC Tips

Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...

PPC Tips

Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...

ppc lessons

PPC Tips

With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...

PPC Tips

Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...

PPC Tips

Many people have been asking me over the past couple days about trends in PPC for 2012.  The fact is I really don’t know. ...

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PPC Tips

I wanted to wish everyone a Happy New Year 2012!  This year we have a lot of goals with PPC.org.  I sure hope that...