Google Adwords
When people think of Google, they think of them as the number one most used search engine. It is used billions of times a...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
When people think of Google, they think of them as the number one most used search engine. It is used billions of times a...
Creating Banner Ads with Story Appeal and Visual Scandal In the older times of the internet, marketers drew parallels between web pages and billboards....
Advertisements are crucial to the success of any business whether the commercial venture in question is administered through a traditional establishment, or through a...
Business is one of the most complex and taxing experiences of human existence. The reasons for this complexity and high stress level of businessmen...
Many people view pay per click as a way to make money online which is very true that is as long as you know...
Ad text creatives are the first step in your PPC campaign’s conversion funnel and they begin the process of turning a user into sale...
The way companies and services conduct business online has completely changed over the past several years thanks to the use of the internet. Now...
A slight downward graph in Google Analytics is enough to furrowed brows of most veteran online marketer. But as accident occurs in the most...
Think of your finished PPC advert as a Lego building. Yes, it’s a weird way to think of a pay per click advert. Yet, a PPC...
1. Use Google Insight and Google Trends Don’t just take a look at your past keywords or taking a wild guess at what will...