PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Air Tasker, who had a strong search advert,...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
The last PPC Campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Money, who had a few areas they...
Blogging
Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from NHS, who had created a PPC campaign to...
PPC News
If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Lacoste, who had created a PPC campaign to...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tiffany & Co, for a Christmas campaign looking to...
Display Ads
Remarketing is a fantastic tool for ensuring that previous visitors to your site come back and complete the action you would like them to...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Buy A Gift, who had bid on their own...
PPC Tips
Part of PPC advertising evolves around the concept of tracking traffic from the brand names of your competition. After all, there is nothing stopping...
