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Pay-per-click (PPC) advertising is a powerful tool for driving traffic and sales. However, many small businesses quickly find that rising PPC costs eat into...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Over the past month, the digital marketing industry has been buzzing with discussions about how SGE might affect Google search results. While SGE is...
Pay-per-click (PPC) advertising has become a staple for businesses looking to expand their online reach and drive conversions. With so many platforms to choose...
Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to...
If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to...
Part of the appeal of pay per click advertising comes in the form that, with a budget, you can have any link appear above...
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked...
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular...
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad...
Marketers and PPC management firms will agree that business people love to engage with the Pay Per Click concept, but some have been off...
Source: freepik.com The recent introduction of the General Data Protection Regulation (GDPR) has ushered a new era of data security and privacy. Many people...
Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially...
Boost the exposure of your products on the web by using the fastest growing search engine, Google. This is done by placing highly visible...