PPC News
In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with...
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Pay-per-click (PPC) advertising is a powerful tool for driving traffic and sales. However, many small businesses quickly find that rising PPC costs eat into...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Over the past month, the digital marketing industry has been buzzing with discussions about how SGE might affect Google search results. While SGE is...
Pay-per-click (PPC) advertising has become a staple for businesses looking to expand their online reach and drive conversions. With so many platforms to choose...
In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a...
PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks...
One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions....
Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about...
Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development,...
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space....
Google is one to always look for ways to innovate and improve their PPC advertising platform. After all, PPC makes up the majority of...
When you look at where PPC was 10 years ago to now, it is quite scary to see just how much the most popular...
In terms of political news, there hasn’t been anything as big as Brexit for quite some time (and as a Brit, it’s getting a...