PPC News
Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not...
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PPC News
Pay-per-click (PPC) advertising is a powerful tool for driving traffic and sales. However, many small businesses quickly find that rising PPC costs eat into...
PPC News
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
PPC News
Over the past month, the digital marketing industry has been buzzing with discussions about how SGE might affect Google search results. While SGE is...
PPC News
Pay-per-click (PPC) advertising has become a staple for businesses looking to expand their online reach and drive conversions. With so many platforms to choose...
PPC News
Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as...
Display Ads
Two different studies in 2013, one conducted by SurveyMonkey and another by iAcquire, found that 70 percent of all mobile searches led to action...
PPC News
The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the...
PPC News
For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s...
Blogging
Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen...
PPC News
As few years ago I was able to secure the awesome domain name of PPC.org. Once I secured the domain name, I held onto...
PPC News
Although this is not a publicised update that has been creating lots of conversation on the internet, I still feel that it is a...
PPC News
This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns. While most of the cool...
Facebook Ads
Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories. Sponsored stories, of course, are awesome...
