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Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Â Brian...
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Pay-per-click (PPC) advertising is a powerful tool for driving traffic and sales. However, many small businesses quickly find that rising PPC costs eat into...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Over the past month, the digital marketing industry has been buzzing with discussions about how SGE might affect Google search results. While SGE is...
Pay-per-click (PPC) advertising has become a staple for businesses looking to expand their online reach and drive conversions. With so many platforms to choose...
Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Â Brian...
Doctors’ offices and medical clinics operate in the same way that other businesses do. While some small-town doctors get new patients every year because...
You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on...
Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is...
When used properly, pay per click advertising can prove to be one of the most impactful ways for driving traffic and converting sales. The...
Pay-per-click (PPC) is a marketing model that displays advertisements on websites and pays the owner of the site whenever an ad gets clicked on....
We’re seeing more changes to pay-per-click (PPC) advertising in 2014, include new optimization features designed to reach larger mobile audiences. When PPC marketing companies...
Pay-per click (PPC) professionals have to know a lot of skills and tricks, but one of the most important is simple sleuthing, although it’s...
In April, Google caused a stir in the tech industry by announcing that it plans to reduce the search query data for pay-per-click (PPC)...
Google is without a doubt the biggest target of click fraud through its pervasive advertising platform. Many advertising networks are utilizing malware programs to...