As we just enter into the month of November, we have around one and a half months left before Christmas is here. For most people, this means the start of a huge spending spree of gifts for family and friends. Some people would have started their shopping spree in October. However, for the majority, it starts now and gets ...
Latest news in Holiday PPC
Get Ready For Holiday PPC With These Tips 04 Nov 2014
3 Advanced PPC Tips to Maximize E-Commerce This Season 30 Dec 2013
During the holiday season, it’s especially important to get the most out of your PPC campaign. Instead of wasting time muddling through complex bid algorithms and intricate metrics to minimize cost and maximize exposure, keep it simple with these three easy-to-apply tricks. 1. Extensions Ideally, you’re already ...
Maximizing Your PPC Ad Campaigns This Holiday Season 06 Dec 2013
With the holiday shopping season upon us, a fierce battle is ensuing between thousands of online businesses and Internet marketers. They’re duking it out for increased visibility with the hopes of driving more holiday shoppers to their destination URLs, with U.S shoppers alone estimated to spend US $48.1 billion online ...
Analysing Christmas PPC Search Adverts 21 Nov 2013
It’s that time of year when you start to notice more and more adverts talking about Christmas. Like I have already said in one of my previous articles, Q4, particularly around Christmas, is the time of year most businesses make their money because everyone is buying each other Christmas gifts. Therefore, I was not ...