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Install Google Analytics Onto Your PPC Landing Page

Install Google Analytics Onto Your PPC Landing Page If I am to ask a pay per click advertiser what the most important statistic is in PPC, I am sure the answer will vary. Some will say it is the CPC while others may say it is the CTR of the actual advert. However, the underlying fact is that the most important statistic is the conversion rate. After all, it is ...

Improve Google Rankings with the Google Ad Preview Tool

Improve Google Rankings with the Google Ad Preview Tool Improve Google Rankings with the Google Ad Preview Tool It is a tool offered by Google to look at your own Adwords PPC advertisements. Google does not recommend looking at your own ads via the search pages for the reasons mentioned below: Google does not only display Adwords ads depending on CPC (cost per click) alone. A part ...

A Newbie’s Guide to Keyword Research

A Newbie’s Guide to Keyword Research If you would like to master about keyword research and how it is important to your online business, then you will need to go through this post. Particularly we will be talking about the significance of low competition and long tail keywords and the best way to easily discover them. After looking at this post, you should be ...

Google Advertising Professional Exam Basics

Google Advertising Professional Exam Basics In order to become a “Certified PPC Professional”, one has to pass the Google Adwords Professional Exam successfully. The purpose of this exam is to know either the individual has the basic or advanced knowledge of Adwords or not. Before you sit for this specific exam, it is necessary that you have practical experience ...

5 Best Website Promotional Strategies

5 Best Website Promotional Strategies Do you know how to create a site however; you don’t know how to promote it effectively to drive targeted traffic. Well, if so, then you need to understand that building a site is not enough. Your site has to be advertised if you want readers and profits. Listed below is a list of website marketing strategies that will help ...

Benefits of Manual SEO Services

Benefits of Manual SEO Services Benefits of Manual SEO Services Search engine optimization is turning out to be a lot more competitive nowadays, and you have to understand that different strategies will present you with different outcomes. Not too long ago, both manual and automated SEO will offer you the similar effects, because the only element that will ...

Tracking Keyword Rankings through Google Analytics

Tracking Keyword Rankings through Google Analytics If you have a site that generates any sort of pay-per-click revenue, you probably realize the importance of studying your analytics.  However, you shouldn’t be satisfied with keep your site static over time.  You need to be constantly adjusting your site to let it respond to what that data is telling you.  Lucky for you, ...

The Significance of CTR (Click Through Rates) In SEO

The Significance of CTR (Click Through Rates) In SEO Advertising by means of a PPC advertising campaign is important for an online marketer to achieve good results for their internet business. This approach will produce clicks and is the vital means of acquiring targeted traffic to your site, thus the possibility to have sales and ultimate profits. This PPC advertising campaign ...

Is Adwords Complicated to Use?

Is Adwords Complicated to Use? Many internet marketers have been making use of Google Adwords for their online marketing and advertising promotions. Although Google Adwords is a well-known online advertising and marketing resource, still many online entrepreneurs and online business people realize it’s too challenging to use Adwords might be a difficult ...

How to Dominate Search Engines With Article Marketing (part 1)

How to Dominate Search Engines With Article Marketing (part 1) Nearly all tasks of any significance need a number of actions over a period of time to finish. Plans that are challenging require time, planning and adhering with it over prolonged periods of time. All of that is also correct regarding something like figuring out SEO/Marketing using Articles. Opting to have the 1st place for a ...

Google PageRank Prediction Tool

Google PageRank Prediction Tool If only we could tell the future… well, that’s getting a bit carried away, but something as simple as getting an idea on what your web site’s next PageRank update might be would be cool enough. There is a cool and fun web site at SEOMastering.com that provides an actual PageRank predictor tool. It would be ...

How To Use PPC Advertising Techniques To Advertise Your Business 2

How To Use PPC Advertising Techniques To Advertise Your Business 2 Install Google Analytics or Any Other Tracking If you really want to succeed with PPC then it’s important for you to track the activities of visitors that land on your website. You can install Google analytics or another tracking device on your website. It’s so simple, if you are using the Word press platform, than you can ...

Page Load Times Impact Your Google Search Rankings

Page Load Times Impact Your Google Search Rankings It might not seem that important, but how fast a site loads can make a huge difference in your search engine rankings for Google.  If your site loads faster, you will get better rankings, and thereby you will get more visitors to your site.  It seems so simple, but this is really something that you should take care of as a ...

Analysing Your Landing Page’s Success [Part 2]

Analysing Your Landing Page’s Success [Part 2] I believe that the analyse of your landing page is so important to your PPC campaign that I decided to make this article a two parter.  Part 1 of ‘Analysing Your Landing Page’s Success [Part 1]‘ featured some of the stats from Google Analytics such as traffic, bounce rate, new visits, average time on site and ...

Analysing Your Landing Page’s Success [Part 1]

Analysing Your Landing Page’s Success [Part 1] A successful PPC campaign must contain certain elements to bring in the much needed conversions. Some of these elements are as follows; to know how to create the perfect advert; have an optimized landing page; know the external factors that could affect your campaign; know the do’s and don’ts of PPC and know which ...

Google Is Smart, Are You Smarter?

Google Is Smart, Are You Smarter? So, there is almost no getting away from the fact that Google is having a bigger hand on us, I mean on all online marketers. It is smart at analyzing users behaviors, haunting down almost all kind of link building scams, smashing all types of tricky things like stuffing keywords, adding long image alt tags and even adding ...