Google Adsense
The days when business heads such as online entrepreneurs, small business owners, and even medical clinics simply threw pay-per-click (PPC) ads onto Google, Yahoo!,...
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Google Adwords
Google Ads is in a constant state of evolution, with advertisers gaining access to a growing array of AI tools while also experiencing shifts...
Google Adwords
To actually get a leg up on your competitors in Google Ads without raising bids requires a holistic approach. It’s about first understanding how...
Google Adwords
For years, there has been debate about how much a company should spend on Google Ads campaigns. Paid marketers claim that their channel should...
Google Adwords
The process of generating leads can be challenging, and analyzing the effectiveness of any lead generation campaign can be time-consuming for Google Ads experts,...
Google Adwords
Digital marketing has exploded in recent years, to become one of the leading forms of service promotion. The most effective type is Pay-Per-Click (PPC)...
Google Adwords
Paid Search marketing is a great way for your business to earn qualified leads in a highly competitive marketplace. The best part about PPC...
Display Ads
In the early days of Google Adwords and other pay-per-click engines, the quality of your ad only mattered to one person: you. Well, you...
Google Adwords
One of the big pains I’ve had with online spending and using Google Adwords in the past is tracking all of the outgoing payments...
Google Adwords
You post ads when you want to introduce a new product and increase your sales. This is an effective marketing tool, as it informs...
Display Ads
I was watching Star Wars (the real ones) yesterday and learned some valuable lessons that apply to the paid search world. Â Here are 10...
Facebook Ads
There are millions of ways to make money on the internet, but when it comes to online advertising you have a select few. When...
Google Adwords
If Google has taught us anything over the years, it’s that they don’t like to keep people around that don’t play with the rules....
Google Adwords
I get asked all the time about quality score. Â So instead of responding to all those questions with something that I knew to be...
