Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of ranking well (and costing less) than those that don’t. In an extract from his new PDF guide, Matt Loughlin, Head of PPC at Receptional, outlines the key ad extensions you should ...
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6 Google AdWords Ad Extensions to boost your ads 12 Apr 2014
PPC Marketing: It’s Not Just About Putting Ads on Google Anymore 03 Apr 2014
The days when business heads such as online entrepreneurs, small business owners, and even medical clinics simply threw pay-per-click (PPC) ads onto Google, Yahoo!, and Bing are long over. Nowadays a lot more work has to go into launching a PPC ad campaign. Keyword research, knowledge about the target audience, and their online ...
Pay-Per-Click Marketing: Keywords To Treasure 01 Apr 2014
Digital marketing has exploded in recent years, to become one of the leading forms of service promotion. The most effective type is Pay-Per-Click (PPC) advertising. This strategy attempts to target only the customers that would be specifically interested in your product by tagging articles with certain keywords. Keywords These ...
Beginners Guide to PPC 20 Mar 2014
Paid Search marketing is a great way for your business to earn qualified leads in a highly competitive marketplace. The best part about PPC is that it is so darn visible that you know exactly what you’re getting for your marketing dollars. PPC is advertising is also highly flexible so you can turn it up/down/on/off whenever ...
4 Ways to Write Effective PPC Ads 11 Dec 2013
In the early days of Google Adwords and other pay-per-click engines, the quality of your ad only mattered to one person: you. Well, you also cared about what effect it had on potential customers. But now it matters to the search engines as well, because their consumers expect relevant ads, and also because search engine ...
Google Adwords Business Credit Card 17 Nov 2013
One of the big pains I’ve had with online spending and using Google Adwords in the past is tracking all of the outgoing payments on a daily and monthly basis. It’s not that the money flow is an issue, instead it’s being able to really zone in on the spending amounts with Google, compared to everything else ...
Landing Pages: The Hallmark of an Effective PPC Ad 18 Sep 2013
You post ads when you want to introduce a new product and increase your sales. This is an effective marketing tool, as it informs your market that you have something new; something that can meet their evolving needs or solve their problem. Newspapers, magazines, and radios aren’t the only venues you can use for your ads. ...
10 PPC Tips From Master Yoda 20 Feb 2013
I was watching Star Wars (the real ones) yesterday and learned some valuable lessons that apply to the paid search world. Here are 10 PPC tips from Master Yoda that he has managed to teach us without us even knowing! Master Yoda teaches us from simple principles how to manage and create amazing PPC accounts that convert. We ...
Google Adwords vs. Facebook Ads – Which is Better? 05 Feb 2013
There are millions of ways to make money on the internet, but when it comes to online advertising you have a select few. When you are focusing on pay per click advertising you are probably using Google Adwords. If you are focusing on advertising through the social networks, then Facebook Ads is probably what draws your main ...
Top Ways to Fail with Google Adwords 04 Feb 2013
If Google has taught us anything over the years, it’s that they don’t like to keep people around that don’t play with the rules. They also like to play around with us by introducing new black and white animals every once in a while. It’s not enough to just follow their Adwords rules, while trying to ...
Bounce Rate is NOT a Factor in Quality Score 28 Jan 2013
I get asked all the time about quality score. So instead of responding to all those questions with something that I knew to be true, I went to the source: Google. They confirmed today that Bounce Rate is NOT a Factor in Quality Score. This email is here to confirm your suspicions about bounce rate on your website. I ...
Analyze Your PPC Account in 15 Minutes with Pivot Tables 25 Jan 2013
Whether you are starting a campaign from scratch, or just inherited one from a new client, the most important skill in running a profitable PPC Campaign is being able to analyze your accounts performance on many different levels quickly, and efficiently. Trying to navigate through the AdWords interface to view your quality ...
How Does Google Adwords Work? 14 Jan 2013
Sometimes it’s hard to think about the internet from the perspective of the average non-marketing person. When we look different companies PPC results, the first thing we look at are the ads because we are curious what people are paying for and who is advertising for what. If you were to tell the average internet surfer ...
Geotargeting PPC Fail! 09 Jan 2013
So I am helping my brother that just recently opened a new orthodontics practice in Woodland, Washington to make sure that he dominates that search result. Just like I want him to do good orthodontics for my kids, I want to do good ppc management for his business and help him get more patients. The other day I did a quick ...
5 Reasons for Running a Global PPC Campaign 14 Dec 2012
If you’re looking for five solid reasons as to why you should start running a global PPC campaign, you won’t find five better than the five listed below. English may well be viewed as the international language for commerce and business, but the general direction of things and the type of activity online paints a different ...
Conversion Tracking and Writing A Text Advert – Adwords Help 12 Dec 2012
Having a well-designed website to encourage conversions will serve you well on the internet. However, SEO, for some people, is too time consuming and is never really looked upon as a way to gain traffic. This is where pay per click advertising comes into place. One of the benefits PPC offers to advertisers is that it can ...