General
Businesses come and go with the wind of change. Since the Great Recession, small businesses have added about 10.4 million new jobs. With them...
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PPC – About PPC – Pay Per Click Management | ppc.org
General
In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
General
PPC headlines significantly impact the success of your performance campaigns. Given that users spend less than 0.7 seconds on each online ad, it’s crucial...
General
Competitor monitoring isn’t just a beneficial aspect of marketing—it’s an essential ingredient for success in today’s competitive landscape. Understanding how your rivals approach customer...
General
Google has officially initiated the process of discontinuing the use of third-party cookies. On January 4, 2024, a novel feature known as Tracking Protection,...
General
As a beginner, the idea of designing a content marketing strategy may be intimidating. The truth, however, is that it is not as hard...
General
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a well designed search...
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If you compare a PPC campaign back in the naughties to now, you will see a huge difference in the number of variables an...
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Microsoft PowerPoint is an application that has probably been used billions of times by different types of users across the world. Yet, the reality...
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PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks...
General
When you are looking to bring in new employees to your organization, the best route to take is through IT staffing agencies. Staffing services...
Blogging
It’s 2019 now, right. The previous year there were many content writing mistakes, which we should know in order to avoid them in our...
Affiliate Marketing
The disruptive changes in the digital era have brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. The...
General
Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to...
