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Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time...
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PPC – About PPC – Pay Per Click Management | ppc.org
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Creating effective PPC campaigns for SaaS businesses presents unique challenges, even for experienced marketers. One of the key hurdles is the long sales cycle,...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
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PPC headlines significantly impact the success of your performance campaigns. Given that users spend less than 0.7 seconds on each online ad, it’s crucial...
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Competitor monitoring isn’t just a beneficial aspect of marketing—it’s an essential ingredient for success in today’s competitive landscape. Understanding how your rivals approach customer...
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by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot...
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In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It...
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So I created an article a few weeks ago which looked into the change that Google have implemented to search engine results: instead of...
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To understand the customer’s interest in your new products or services it is very important to create online surveys. Today, there you can find...
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Writing Sponsored reviews is one of the ways to earn money from your blog. While AdSense or Chitika may keep you waiting until the...
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Ad blockers seem to be a big talking point right now: especially since Apple’s iOs 9 now gives users the opportunity to enable ad...
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Written by: Bryce Liggins When setting up or managing an AdWords account, the account manager has endless options to choose from and countless decisions...
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Click fraud is unfortunately something that will affect every advertiser and publisher of pay per click advertising. The problem with click fraud, though, is...
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I will repeatedly stress that the landing page in a pay per click advertising campaign is one of, if not the, most important aspect...
