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Content Marketing 101: How to Create an Impeccable Content Marketing Strategy

Content Marketing 101: How to Create an Impeccable Content Marketing Strategy As a beginner, the idea of designing a content marketing strategy may be intimidating. The truth, however, is that it is not as hard as it sounds  The latest research from the Content Market Institute (CMI) and MarketingProfs shows that 63% of businesses don’t have a documented marketing strategy. It’s not surprising that ...

Relate – Analyse A Real PPC Campaign

Relate – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a well designed search advert, that took advantage of the site link extensions, as well as a fluid-designed landing page, that used a video background to illustrate a new feature at the theme park. An area ...

3 Ways to Improve Your PPC Campaign

3 Ways to Improve Your PPC Campaign If you compare a PPC campaign back in the naughties to now, you will see a huge difference in the number of variables an advertiser is able to control and modify, in order to get the specific traffic they are targeting. It can be quite daunting, the number of things you are able to change nowadays, since the number of ...

7 Tips to Ensure Your PPT Presentation Is Not Boring

7 Tips to Ensure Your PPT Presentation Is Not Boring Microsoft PowerPoint is an application that has probably been used billions of times by different types of users across the world. Yet, the reality is only a handful of presentations made in the app stand out and catches your attention! It is not owing to any inherent flaw of the software. On the contrary, Microsoft keeps ...

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...

5 Benefits Of Using Staffing Agencies

5 Benefits Of Using Staffing Agencies When you are looking to bring in new employees to your organization, the best route to take is through IT staffing agencies. Staffing services Austin can help you find quality employees without the normal hassle associated with the hiring prices. If you want to know more about why using call center temp agencies and IT staffing ...

2019 Content Writing Mistakes You Should Know

2019 Content Writing Mistakes You Should Know It’s 2019 now, right. The previous year there were many content writing mistakes, which we should know in order to avoid them in our current year. You should also learn how industry leaders like MyEssayGeek are handling their writing works. They do say- New Year, new beginnings and for a content writer, there are common ...

Know The Importance of Customer-centric Design and Transformation in Business

Know The Importance of Customer-centric Design and Transformation in Business The disruptive changes in the digital era have brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. The shared services industry is embracing digital intervention at a rapid pace. In the early days of outsourcing, more focus was given to mass production of repetitive ...

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices)

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices) Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to get their websites to rank that little bit better. However, needless to say, there is much, much more to cyber security than encrypting anything. In fact, in a world where ...

10 Ways to Increase Your B2B Sales in 2019

10 Ways to Increase Your B2B Sales in 2019 Yes! You are thinking in the right way. B2B sales demand a different approach when compared to B2C sales. This happens because you are not connected to just a single person but a complex organization. Increase Your B2B Sales by following B2B Sales Strategies and Tactics. Remember that you are dealing with a group of decision ...

The Top 5 Online Advertising Risks To Avoid

The Top 5 Online Advertising Risks To Avoid In today’s Internet-driven world, it has become easier for businesses to engage with their target audience. Not only does the virtual space pull out all the stops from how businesses market and sell, but also, geographical boundaries are no longer a barrier. With over 55.1% world’s population using the Internet, online ...

How to Manage the Peaks and Troths of Blog Traffic

How to Manage the Peaks and Troths of Blog Traffic Unless you have a news websites or similar type of website, you are going to have a website that will inherit peaks and troths with regards to its traffic. The first thing to say about this is that it is completely normal. In actual fact, it is more abnormal to have consistent traffic all the way through the year than to not. ...

Updated Google Search Console – What’s New with Latest the Version?

Updated Google Search Console – What’s New with Latest the Version? Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version.  This drastic change of features and tools aimed at improving some of the popular properties the webmasters use. Here are some new features in search console ...

Facebook Instant Articles; Let’s clear the air, shall we?

Facebook Instant Articles; Let’s clear the air, shall we? It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry who haven’t even heard the name let alone fathom what it is. Nevertheless, we all surely understand one common thing i.e. making more money. And though not everybody writes blogs to earn ...

Buying a website: best practices to avoid getting ripped off

Buying a website: best practices to avoid getting ripped off Buying a website rather than building it from scratch saves you a lot of time and effort as a webmaster. You are able to see the website in its ready-to-use form, and a good website for sale will already have SEO and marketing tactics in place, as well as an established and high-quality demographic. However, as with all ...

4 Items to Check Every Week for Google Ads Optimization

4 Items to Check Every Week for Google Ads Optimization Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that neglecting your oil changes will quickly ruin your car. Similarly, if you don’t regularly optimize your Google Ads account, you’ll see your performance quickly worsen. ...