Latest news in General

Tech Trends Influencing Education Industry in 2018

Tech Trends Influencing Education Industry in 2018 We have already stepped into 2018. The prediction of trends influencing education and learning sector is not as simple as it may sound. Rapidly growing and advancing technologies and devices are playing significant roles in each and every industry. Education sector and especially, eLearning, is no exception here. Most of the ...

Leveraging Data to Improve Marketing Results

Leveraging Data to Improve Marketing Results With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results. When marketers use data to guide marketing choices, it benefits the brand in several ways. Here are some of the top benefits you’ll experience when adopting a data-driven ...

4 Reasons Why Should Always Conduct A/B Testing

4 Reasons Why Should Always Conduct A/B Testing When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is achieved through conducting two identical tests, whilst changing only one variable from test A to test B. From this, results will signify the impact of changing the variable had through ...

How Data Can Fuel Your Content Strategy

How Data Can Fuel Your Content Strategy A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase the odds of success by tracking its effectiveness. Data should be used constantly to refine your content strategy. Why Data is Essential Most marketers are still unclear on what works and ...

4 PPC Terms Explained

4 PPC Terms Explained For newcomers who are looking to use pay per click advertising to gain traffic to a specific landing page, getting to grips with everything that PPC offers can seem quite daunting at first. After all, there are many ways you can optimize a PPC campaign and there are many things to a campaign that you should understand before ...

7 Tips For Increasing Your Reach And Revenue

7 Tips For Increasing Your Reach And Revenue Attaining high revenues by expanding the reach and improving operational performance is every business’s lifeline. As the revenues increase, there is a higher chance of your business to survive. The data from the Bureau of Labor Statistics states that only about 50% of the companies survive past the 5-year mark. Because of ...

How to Gain Traffic on a Zero Budget

How to Gain Traffic on a Zero Budget Let’s be honest, gaining traffic with an advertising budget is not relatively hard to do. There are different platforms you can choose, such as PPC, social advertising and more, that all work well to bring contextual traffic to your desired landing page. However, not everyone is as lucky to have an advertising budget to ...

Increase Traffic to Your Website with These Simple SEO Tricks

Increase Traffic to Your Website with These Simple SEO Tricks Have all your marketing tactics bitten the dust? Are you unable to move the needle a bit so that your website gain better visibility online? Don’t despair because driving targeted traffic to your website is not a rocket science. By making a few of these simple tweaks might just attract readers and bring in more visitors and ...

How to Carry Out Market Research Survey If You Plan to Launch a New Product

How to Carry Out Market Research Survey If You Plan to Launch a New Product After a company launches a new product in market or a new lineup of products, its carries out market research survey to gather consumer feedback. This is applicable for companies belonging to various niches including FMCG, IT, Telecommunication, food, healthcare etc. Companies with limited presence and MNCs operating in many ...

7 Things You Should Focus on to Maximise Your Email Marketing

7 Things You Should Focus on to Maximise Your Email Marketing Running a successful email marketing campaign requires planning, precision, and proper execution. The days of simply sending a promotional email are gone, as customers now expect more from the businesses they purchase from. But how can the everyday entrepreneur keep up with advancing technology and deliver quality email ...

How To Identify A Low-Quality Web Host – 21 Warning Signs [Infographic]

How To Identify A Low-Quality Web Host – 21 Warning Signs [Infographic] To build a successful online business, you need to pick a reliable web host. A good web host will ensure that your site is up and running at all times. It will make it easier for you to incorporate new software. It will also help you protect your website from malware, viruses and spam. Thus, ensuring better site performance, ...

WordPress Website Maintenance Checklist – 50+ Best Practices [Infographic]

WordPress Website Maintenance Checklist – 50+ Best Practices [Infographic] Even as we enter in 2018, the popularity of WordPress doesn’t seem to diminish and rightly so! WordPress is the #1 CMS to build a blog or a website with. It is free to use, open source and is flexible enough to build any kind of website or blog you desire. Its flexibility is largely due to the availability of a wide variety ...

7 Tips for Engaging Your Audience on Social Media

7 Tips for Engaging Your Audience on Social Media   Creating great content is one of the most important objectives of the marketing world, however, just because a piece of content is great, it doesn’t mean that it’s engaging. Seeing as how the goals of your marketing strategy are to boost your traffic, conversion rates, reputation and sales, making your content ...

3 Ways to Prepare for Google’s First Mobile-Index

3 Ways to Prepare for Google’s First Mobile-Index It should not come as a surprise to know that the amount of web traffic on mobile devices is increasing, whilst, at the same time, traffic coming from desktops is decreasing. This has been a general trend since the internet has become more readily available on smartphones. However, the problem with this, in the opinion of ...

2018 PPC Trends to Look Out For

2018 PPC Trends to Look Out For 2017 has almost come to a close and what a year it has been. With this, it is that time of year to start looking to a new fresh year, and prepare for what it shall bring. Staying on top of the trends there are in PPC as an advertiser is a good way to make sure you are utilizing all of the features of PPC and preparing yourself ...

Why Native Advertising Has Been Popular in 2017

Why Native Advertising Has Been Popular in 2017 Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that has been around since the early 2000s. Native advertising is a way of promotion through content, so it is much more ‘invisible’ as a form of advertising than traditional forms, such ...