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How to Measure Your Website’s Page Speed Effectively

How to Measure Your Website’s Page Speed Effectively The time it takes a website to load is a critical statistic every website owner must understand. Google and other search engines have all made clear just how much a difference loading even 0.1 seconds does to a website, especially for eCommerce websites. A longer loading time and you will find yourself with: Lower rankings on ...

Guide to Choose the Best SSL Certificate for Your Website

Guide to Choose the Best SSL Certificate for Your Website Looking for the best SSL certificate for your website? You have come to the right place.  No matter what type of website you own, an SSL certificate is mandatory. No wonder, a lot of webmasters have installed an SSL certificate.   As per BuitlWith stats, there are 85,167,054 SSL certificates on the internet.  An SSL ...

How to Instantly Reduce a Website’s Bounce Rate, Increase UX and SEO

How to Instantly Reduce a Website’s Bounce Rate, Increase UX and SEO What makes a website successful? Is it how much money the website makes per 1000 visitors? Is it how much traffic it gets in total, or is it about the domain authority associated to a website? Whatever metric you use to decide the success of a website, one thing can be sure that there are an abundant of metrics out there that ...

Starting a Website? Ask Yourself These 10 Questions

Starting a Website? Ask Yourself These 10 Questions For the vast majority of websites out there, they would have been solely created by one person. One person who went through all of the necessary steps to successfully create a website. This tends to be so that the owner can minimize the costs and risk of starting a new website. If they hired a whole team at the start of a ...

How to Reduce Crawl Depth of a Website

How to Reduce Crawl Depth of a Website Making sure your website has good structure, forgetting about high quality content, is a key component to getting ranked high on search engines. Search engines discover content, not only from sitemaps that websites submit, but from crawl robots that crawl through entire websites. Just like anything in life, though, there is so ...

Why Do You Need a Flyer and How to Make it Work For You?

Why Do You Need a Flyer and How to Make it Work For You? Some may argue that flyers are a bit old-fashioned. But none can debate about its marketing potential. While everything is going digital, this simple promotional tool can still be a valuable weapon in your armor. With this one paper, you can put across your message with ease. It can prove advantageous for you on many other ...

Digital Marketing Trends That You Can Take Advantage of in 2020 

Digital Marketing Trends That You Can Take Advantage of in 2020  Not so long ago, concepts like optimization for voice search, data-driven marketing, artificial intelligence, etc. seemed to be extremely ambitious and even somewhat ridiculous to many. However, today, they are a part of everyday reality for online marketers. It is evident that business owners, who want to remain relevant and ...

5 Top Fitness Influencers You Need to Know

5 Top Fitness Influencers You Need to Know Far from merely promoting active wear and workout gear, fitness influencers encourage healthy lifestyles through nutrition, workouts, and motivation. For health enthusiasts around the world, influencers serve as role models, inspiring their followers to make that first healthy choice by providing support, wisdom, and expert ...

What are the Benefits of Open-source Web Development?

What are the Benefits of Open-source Web Development? Open-source Web Development is the need of the hour. Since it is safe, secure, compatible, accountable, robust, and flexible, more and more developers choose it to develop applications of almost all sizes and complexities.     Irrespective of the nature of the applications, developers select open-source platforms because ...

How to Create a Content Priority Guide for SEO

How to Create a Content Priority Guide for SEO Content Priority Guides Content priority guides should go hand in hand with your SEO Plan When you set out to draft content for your site, you really need to consider the needs of the search engine and the user, cooperatively. As we’ve moved into the modern era, a lot of the conversation has shifted to conversational ...

Checklist: What to Do When a Website’s Advertising Drops

Checklist: What to Do When a Website’s Advertising Drops As a publisher, there are a few objectives you will be setting highly for your website. Just like any other website, you will want to gain traffic, and lots of it too. You will want to make sure your traffic is satisfied once they land onto your website. You will also want to make sure, if you are using the likes of PPC ...

How Best to Pay Freelancers in Different Currencies

How Best to Pay Freelancers in Different Currencies When it comes to hiring freelancers to help you write content and run a website, one area that is often overlooked is in how to pay the freelancer, and in what currency? It doesn’t seem as big a deal at first. But, choosing the wrong currency and payment system for freelancers and both yourself and the freelancer could be ...

HomeProtect – Analyse A Real PPC Campaign

HomeProtect – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Piaget, who had a well designed search advert, and had chosen to use a standard page from their website as their landing page. As much as this can be a bad idea, it can also work to an advertiser’s advantage if the standard ...

Pros and Cons of Running Adverts on a Website

Pros and Cons of Running Adverts on a Website There are many different ways of monetising the traffic that comes to a website. Some website owners might try to sell a product or service on the website. Some might use affiliation to earn on commission. Some might incorporate sponsored content and other sponsorships to make money. However, by far the most popular choice for ...

Website Load Speed – What Really Matters

Website Load Speed – What Really Matters An area that seems to be gaining some momentum of recent evolves around the load speed of websites. In essence, every website owner will want their website to load as quickly as possible, and this makes sense, right? The shorter the load speed, the less time the web user will be waiting, and the higher the chance they will ...

SEMRush – Dive into Deep SEO Analysis

SEMRush – Dive into Deep SEO Analysis As an owner of a content mill website, an important area of the website comes with search engine optimization – making sure every page on the website is as optimized for SEO as possible. This is something that can be done pretty efficiently with the likes of Yoast (most consider to be the best SEO plugin for WordPress). ...