Latest news in General

Buying a website: best practices to avoid getting ripped off

Buying a website: best practices to avoid getting ripped off Buying a website rather than building it from scratch saves you a lot of time and effort as a webmaster. You are able to see the website in its ready-to-use form, and a good website for sale will already have SEO and marketing tactics in place, as well as an established and high-quality demographic. However, as with all ...

4 Items to Check Every Week for Google Ads Optimization

4 Items to Check Every Week for Google Ads Optimization Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that neglecting your oil changes will quickly ruin your car. Similarly, if you don’t regularly optimize your Google Ads account, you’ll see your performance quickly worsen. ...

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...

How to Use Google Ad Words to promote YouTube videos?

How to Use Google Ad Words to promote YouTube videos? Have you noticed the ads that pop before or after a YouTube video? Don’t you end up viewing most of them? Well most of us do! And why not?  Aren’t videos a treat to the eyes? But to make sure your video reaches the right audience, you should promote it. Also, if videos are a treat, then Youtube is a hub of such ...

6 Content Creation Techniques Every Blogger Should Know

6 Content Creation Techniques Every Blogger Should Know Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...

5 Ways to Keep Visitors On Your Website

5 Ways to Keep Visitors On Your Website It goes without saying that the longer web users stay on your website, the better it is for many reasons: There is a higher likelihood the traffic finishing with a conversion The longer web users are on a website, the more useful they will generally find the website and its content There is increased chances of social shares, ...

Here’s How A Business Name Generator Helps When Naming Your Business

Here’s How A Business Name Generator Helps When Naming Your Business You have a great idea; you have a solid business plan. You have all the capital sorted. But do you have a great business name? This is one of the core problems of starting a new business. The name is your identity and if you get that wrong, there is no coming back from that. Successful entrepreneurs, business moguls, and ...

Why Should You Outsource E-Commerce Data Entry Services?

Why Should You Outsource E-Commerce  Data Entry Services? Lisa Derry, a jewelry designer by profession decided to take her passion for designing exclusive Costume Jewelry a step further by opening her collection for sale to the public. So far, she had only limited it by selling to friends and references but the response was good so she was encouraged to expand. Encouraged by her ...

4 Sources of Web Traffic You Should Really Utilize

4 Sources of Web Traffic You Should Really Utilize When you Google ‘best traffic sources for a website’ you will generally see tens and tens of articles all saying the same thing: search engines and social media. As much as this is true, it is not the most helpful for those that already spend effort, in terms of SEO and social media. Pretty much every website ...

4 Benefits of Native Advertising

4 Benefits of Native Advertising Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article, making clear that it can be quite misleading to the web user, as well as with the penalty of negative SEO. However, native advertising is still used by all the main ...

3 Drawbacks to Native Advertising

3 Drawbacks to Native Advertising Advertising, especially banner adverts, has been around the human race for something that stretches thousands of years. The idea to take a bit of space up and promote something is not a new idea at all, but it is something with a proven track record that gains results. Google AdWords/AdSense is proof of that, where the vast ...

7 Effective Web Design Principles that Shined in 2018

7 Effective Web Design Principles that Shined in 2018 2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between reality and fantasy. One of the key highlights of last year included the rise of smart tech which made UX design more inclusive, thereby encouraging even more personalized experiences. We ...

3 Types of Email Marketing Automation Every Business Needs

3 Types of Email Marketing Automation Every Business Needs Any business with a growing email list is wise to factor email automation into their marketing collateral. You may have run a couple of email marketing campaigns and enjoyed a small boost in conversions as a result. But did you know email marketing automation can significantly increase your conversion rates? Image via By ...

Why Do Fast Food Chains Have the Best Social Media Strategy?

Why Do Fast Food Chains Have the Best Social Media Strategy? Major fast food chains, most notably Wendy’s and Arby’s, have been getting a lot of attention lately for their social media marketing strategies. Wendy’s is funny and sometimes snarky toward their competition, while Arby’s speaks to gamers and “nerds.” But what is it about these strategies that are so effective? ...

Top WordPress Tools to Automate Tasks and Save Time

Top WordPress Tools to Automate Tasks and Save Time We all know how easy it is to create websites using WordPress only. One of the most popular blogging platforms, WordPress functions well for both personal as well as business purpose. However, creating a website is one thing but running it completely another, especially if your website is prone to receive a lot of visitors, ...

Tips to Increase Mobile App Engagement

Tips to Increase Mobile App Engagement Creating a mobile app is easy but developing an engaging and highly interactive mobile app is not an easy task by any means. It is more than just bring a new and exciting idea to the table and then asking the developers to develop something awesome based on that idea. The app has to behave in such a way that can entice and ...