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7 Effective Web Design Principles that Shined in 2018

7 Effective Web Design Principles that Shined in 2018 2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between reality and fantasy. One of the key highlights of last year included the rise of smart tech which made UX design more inclusive, thereby encouraging even more personalized experiences. We ...

3 Types of Email Marketing Automation Every Business Needs

3 Types of Email Marketing Automation Every Business Needs Any business with a growing email list is wise to factor email automation into their marketing collateral. You may have run a couple of email marketing campaigns and enjoyed a small boost in conversions as a result. But did you know email marketing automation can significantly increase your conversion rates? Image via By ...

Why Do Fast Food Chains Have the Best Social Media Strategy?

Why Do Fast Food Chains Have the Best Social Media Strategy? Major fast food chains, most notably Wendy’s and Arby’s, have been getting a lot of attention lately for their social media marketing strategies. Wendy’s is funny and sometimes snarky toward their competition, while Arby’s speaks to gamers and “nerds.” But what is it about these strategies that are so effective? ...

Top WordPress Tools to Automate Tasks and Save Time

Top WordPress Tools to Automate Tasks and Save Time We all know how easy it is to create websites using WordPress only. One of the most popular blogging platforms, WordPress functions well for both personal as well as business purpose. However, creating a website is one thing but running it completely another, especially if your website is prone to receive a lot of visitors, ...

Tips to Increase Mobile App Engagement

Tips to Increase Mobile App Engagement Creating a mobile app is easy but developing an engaging and highly interactive mobile app is not an easy task by any means. It is more than just bring a new and exciting idea to the table and then asking the developers to develop something awesome based on that idea. The app has to behave in such a way that can entice and ...

Choosing Between SEO and PPC in 2018

Choosing Between SEO and PPC in 2018 There has been a long debate as to what is the best way to go about generating traffic online. Pay per click (PPC ) advertising can provide contextual traffic quickly and easily, but at a price. Search engine optimization (SEO) can do, near enough, the same, for free, but at a time cost. The debate is always constantly evolving ...

Tech Trends Influencing Education Industry in 2018

Tech Trends Influencing Education Industry in 2018 We have already stepped into 2018. The prediction of trends influencing education and learning sector is not as simple as it may sound. Rapidly growing and advancing technologies and devices are playing significant roles in each and every industry. Education sector and especially, eLearning, is no exception here. Most of the ...

Leveraging Data to Improve Marketing Results

Leveraging Data to Improve Marketing Results With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results. When marketers use data to guide marketing choices, it benefits the brand in several ways. Here are some of the top benefits you’ll experience when adopting a data-driven ...

4 Reasons Why Should Always Conduct A/B Testing

4 Reasons Why Should Always Conduct A/B Testing When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is achieved through conducting two identical tests, whilst changing only one variable from test A to test B. From this, results will signify the impact of changing the variable had through ...

How Data Can Fuel Your Content Strategy

How Data Can Fuel Your Content Strategy A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase the odds of success by tracking its effectiveness. Data should be used constantly to refine your content strategy. Why Data is Essential Most marketers are still unclear on what works and ...

4 PPC Terms Explained

4 PPC Terms Explained For newcomers who are looking to use pay per click advertising to gain traffic to a specific landing page, getting to grips with everything that PPC offers can seem quite daunting at first. After all, there are many ways you can optimize a PPC campaign and there are many things to a campaign that you should understand before ...

7 Tips For Increasing Your Reach And Revenue

7 Tips For Increasing Your Reach And Revenue Attaining high revenues by expanding the reach and improving operational performance is every business’s lifeline. As the revenues increase, there is a higher chance of your business to survive. The data from the Bureau of Labor Statistics states that only about 50% of the companies survive past the 5-year mark. Because of ...

How to Gain Traffic on a Zero Budget

How to Gain Traffic on a Zero Budget Let’s be honest, gaining traffic with an advertising budget is not relatively hard to do. There are different platforms you can choose, such as PPC, social advertising and more, that all work well to bring contextual traffic to your desired landing page. However, not everyone is as lucky to have an advertising budget to ...

Increase Traffic to Your Website with These Simple SEO Tricks

Increase Traffic to Your Website with These Simple SEO Tricks Have all your marketing tactics bitten the dust? Are you unable to move the needle a bit so that your website gain better visibility online? Don’t despair because driving targeted traffic to your website is not a rocket science. By making a few of these simple tweaks might just attract readers and bring in more visitors and ...

How to Carry Out Market Research Survey If You Plan to Launch a New Product

How to Carry Out Market Research Survey If You Plan to Launch a New Product After a company launches a new product in market or a new lineup of products, its carries out market research survey to gather consumer feedback. This is applicable for companies belonging to various niches including FMCG, IT, Telecommunication, food, healthcare etc. Companies with limited presence and MNCs operating in many ...

7 Things You Should Focus on to Maximise Your Email Marketing

7 Things You Should Focus on to Maximise Your Email Marketing Running a successful email marketing campaign requires planning, precision, and proper execution. The days of simply sending a promotional email are gone, as customers now expect more from the businesses they purchase from. But how can the everyday entrepreneur keep up with advancing technology and deliver quality email ...