A great way to achieve growth in your business is to market it using social media so as to increase visibility and digital presence. And while this approach to marketing does not generate results overnight, it is greatly useful to any kind of business as long as you exert enough effort, provide valuable and needed content, and ...
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How to Plan and Implement the Right Social Media Marketing Campaign 19 Dec 2016
23 Effective PPC Platforms to Grow Your Advertisement Reach 29 Nov 2016
You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for ...
The Profitability of Facebook Ads 25 Oct 2016
Written by Meredith Boll If Facebook Ads will be part of your social campaign strategy this holiday season, you’ll want to make sure you’re getting a solid return on your ad spend before you finalize your holiday marketing budget. When it comes to Facebook advertising, it may not be as effective as you think. The ...
How to Use Facebook to Sell to Your Existing Customers 22 Jul 2016
Written by Shahzad Saeed We have all know that it is cheaper to retain a customer than to acquire one. Yet many companies are solely focusing on acquiring new customers instead of doing relationship marketing with their existing customers to sell their products. Surprisingly, most companies don’t seem to value their existing ...
Which is better? Facebook or SEO? [Infographic] 22 Jun 2016
For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of well-written and useful articles, how-to videos, and free software that you can plug into overnight. If you have a little bit of money to invest into them, it opens up even more doors. While ...
4 Tips for Facebook Advertising Success in 2016 05 Nov 2015
While Google is still considered the king of PPC advertising, Facebook isn’t far behind. The popular social networking site has developed an incredibly advanced PPC platform that allows for specific targeting and powerful specialization. As we transition into a new year, it’s time for marketers to start focusing on how they ...
Facebook Fan Page Tutorial 08 Oct 2015
By Ekekiel Marshall Ok Ladies and gentlemen, in today’s sessions were going to take a look at Facebook advertising Not only am I going to show you how it works, but were also going to learn some crafty techniques that will allow you to find your best audience so you can generate high quality leads from one of the leading ...
Increase Your Income Utilizing Pay Per Click, by Brian Newmark 09 Dec 2014
Best Ways to Increase Pay Per Click Income Pay Per Click or PPC is the fastest way to generate targeted traffic to your website or landing page. This is typically the best quality traffic as they came through targeted keywords. The conversion on PPC is strong resulting in increased income. Market Your Own Products: PPC is ...
So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark 05 Nov 2014
So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark I’m often contacted by companies who want immediate results. There is no question that Pay Per Click is the fastest way to start driving targeted traffic to any website. While I have no hesitation in saying that, I can also state ...
Pay-Per-Click for Beginners by: Brian Newmark 22 Sep 2014
I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help. Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web ...
Consumers Can Get at Facebook Ad Demographics Data Now 13 Aug 2014
Online marketers, take note. When you create a Facebook ad that targets key populations with certain interests or that fall into specific age groups, these consumers will be able to view the filters companies have placed on their target audiences. TIME Money revealed this summer that these demographics parameters are visible to ...
4 Reasons Why Facebook Ads are Important to your E-Commerce Strategy 10 Jul 2014
The social media world always seems to be buzzing with news about Facebook Ads, and it’s no surprise. This networking giant offers companies ways to connect with their audiences in a way they never have before. Facebook has access to an enormous amount of demographic data, which can be used to help you connect with the ...
FB Ads: Advertising Glossary 18 Dec 2013
Facebook Ads is a completely different monster when it comes to advertising online when compared to Pay Per Click marketing. While Facebook does offer a pay per click model, the audience, targeting and bidding structure is quite different. The infographic below, created by Jon Loomer, does a great job at detailing some of the ...
Designing A Facebook Marketing Strategy For Your Business 27 Jun 2013
Just the other day a friend of mine asked me to help him design a Facebook marketing strategy for his video marketing consulting program. It is my objective in this post to hold nothing back by sharing with you exactly what I shared with him. Step #1 – What is going to be the message of your fan page? The goal of your ...
Video Ads: Coming Up Big In The Facebook World??? 19 Jun 2013
Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories. Sponsored stories, of course, are awesome because they are the engine that drives social credibility to the ad, as well as by taking ads from the sidelines, and putting them directly into the newsfeed of the users, the ...
Google Adwords vs. Facebook Ads – Which is Better? 05 Feb 2013
There are millions of ways to make money on the internet, but when it comes to online advertising you have a select few. When you are focusing on pay per click advertising you are probably using Google Adwords. If you are focusing on advertising through the social networks, then Facebook Ads is probably what draws your main ...
