Video ads have grown in popularity especially on Google. Although it allows you to do different things, Google is primarily an advertising company. Research shows that at least 97% of its total revenues are from its ads. Recently, we found out that Google Search displays a shocking number of 6 billion ads in a day! What does ...
Latest news in Display Ads
How to Write Exciting Text for Your Video Ads 26 Dec 2017
Sovrn Advertising – A Perfect Addition to Websites? 27 Jun 2017
For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to produce as much revenue as possible from such advertising platforms is crucial. There are many things you can do to improve the performance of your Adsense account, for which ...
How to Optimise PPC Image Adverts 11 May 2017
Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the ...
Ezoic Review 2017 – Everything You Want To Know 13 Jan 2017
Over the past few years, I have had some experience with using Ezoic as the main source of income for one of my websites: AskWillOnline.com. It looked a very promising program to use that claimed to significantly improve the revenue your website produces from advertising. However, I did not have the best of experience with ...
Google Adsense vs Media.net for Publishers 2016 16 Nov 2016
When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at ...
Benefits and Drawbacks to Media.net 15 Nov 2016
For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the ...
Beyond Search: Competitive Intelligence for PPC Display Advertising 26 Apr 2016
Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user ...
The War is On – Display v/s Search Advertising 25 Feb 2016
Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend more moolah on display advertising, banner at all, than search advertising in 2016. Here’s a screenshot of the study. Image credit This might a bitter pill to swallow for paid search ...
Audience vs. Marketer’s Perspective with Retargeting Ads 07 Oct 2015
As effective as pay per click and search marketing is, we continue to see the industry come up with new and creative ways to target and reach our audience. First it was mass advertising with banner ads across thousands of sites with no real targeting. Then Facebook Ads came out with the ability to really zone in on your ...
Why PPC May NOT Be For You by Brian Newmark 19 Aug 2014
Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Brian Newmark, should I utilize PPC to help grow my business? My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...
Six Ways PPC Advertising Can Boost Your Website’s Visibility 09 Apr 2014
Nearly every company has a website nowadays. From law firms and real estate offices, to social media sites and job boards, the World Wide Web is the one place where almost every business presents itself. In order to gain attention in this vast marketplace, Pay-Per-Click (PPC) advertising campaigns have skyrocketed in recent ...
SurveyMonkey Reveals Astonishing Conversion Trends 23 Mar 2014
Two different studies in 2013, one conducted by SurveyMonkey and another by iAcquire, found that 70 percent of all mobile searches led to action within one hour. That’s great news for online businesses that are thriving, but a wakeup call for those who aren’t on top of mobile readiness. The very first computer search engine ...
4 Ways to Write Effective PPC Ads 11 Dec 2013
In the early days of Google Adwords and other pay-per-click engines, the quality of your ad only mattered to one person: you. Well, you also cared about what effect it had on potential customers. But now it matters to the search engines as well, because their consumers expect relevant ads, and also because search engine ...
Best PPC Program To Make Most Money 2013 04 Jun 2013
It’s no secret to the world that when it comes to blogging, I want to make money and so do many millions of bloggers too worldwide. The problem is that there are so many variables which can affect how much money you make from PPC. The location, the size, type, colour, the traffic you are getting, your website’s ...
Bonadza Walk Through – A Premium Self Serve Media Buying Platform 18 Apr 2013
One of the most important ways to grow your business over time is to adapt with the many changes that comes with internet marketing. In the beginning there was basic HTML web sites, now we have social networks, blogs and mobile advertising. The site concepts have changed, but one this has always stayed the same… and ...
All You Need To Know About Ad Categories In Google Adsense 11 Apr 2013
I admit that I know my way around Adsense pretty well now after using them for about 2 and a half years on my own website AskWillOnline.com. The truth is that I have only just about finished optimising the adverts after all that time (and still, I think there are areas of improvements). A recent optimisation I made was with ...
