Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user ...
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Beyond Search: Competitive Intelligence for PPC Display Advertising 26 Apr 2016
The War is On – Display v/s Search Advertising 25 Feb 2016
Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend more moolah on display advertising, banner at all, than search advertising in 2016. Here’s a screenshot of the study. Image credit This might a bitter pill to swallow for paid search ...
Audience vs. Marketer’s Perspective with Retargeting Ads 07 Oct 2015
As effective as pay per click and search marketing is, we continue to see the industry come up with new and creative ways to target and reach our audience. First it was mass advertising with banner ads across thousands of sites with no real targeting. Then Facebook Ads came out with the ability to really zone in on your ...
Why PPC May NOT Be For You by Brian Newmark 19 Aug 2014
Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Brian Newmark, should I utilize PPC to help grow my business? My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...
Six Ways PPC Advertising Can Boost Your Website’s Visibility 09 Apr 2014
Nearly every company has a website nowadays. From law firms and real estate offices, to social media sites and job boards, the World Wide Web is the one place where almost every business presents itself. In order to gain attention in this vast marketplace, Pay-Per-Click (PPC) advertising campaigns have skyrocketed in recent ...
SurveyMonkey Reveals Astonishing Conversion Trends 23 Mar 2014
Two different studies in 2013, one conducted by SurveyMonkey and another by iAcquire, found that 70 percent of all mobile searches led to action within one hour. That’s great news for online businesses that are thriving, but a wakeup call for those who aren’t on top of mobile readiness. The very first computer search engine ...
4 Ways to Write Effective PPC Ads 11 Dec 2013
In the early days of Google Adwords and other pay-per-click engines, the quality of your ad only mattered to one person: you. Well, you also cared about what effect it had on potential customers. But now it matters to the search engines as well, because their consumers expect relevant ads, and also because search engine ...
Best PPC Program To Make Most Money 2013 04 Jun 2013
It’s no secret to the world that when it comes to blogging, I want to make money and so do many millions of bloggers too worldwide. The problem is that there are so many variables which can affect how much money you make from PPC. The location, the size, type, colour, the traffic you are getting, your website’s ...
Bonadza Walk Through – A Premium Self Serve Media Buying Platform 18 Apr 2013
One of the most important ways to grow your business over time is to adapt with the many changes that comes with internet marketing. In the beginning there was basic HTML web sites, now we have social networks, blogs and mobile advertising. The site concepts have changed, but one this has always stayed the same… and ...
All You Need To Know About Ad Categories In Google Adsense 11 Apr 2013
I admit that I know my way around Adsense pretty well now after using them for about 2 and a half years on my own website AskWillOnline.com. The truth is that I have only just about finished optimising the adverts after all that time (and still, I think there are areas of improvements). A recent optimisation I made was with ...
3 Ways To Increase Adsense CPC 14 Mar 2013
Sometimes, the CPC is a mystery in the eyes of a publisher of Adsense. One day, the average CPC might be dollars while on other days, it is pathetic cents. Of course, publishers of PPC will want the highest CPC possible so they make the most amount of money possible. The question is how do publishers do this? What makes a ...
10 PPC Tips From Master Yoda 20 Feb 2013
I was watching Star Wars (the real ones) yesterday and learned some valuable lessons that apply to the paid search world. Here are 10 PPC tips from Master Yoda that he has managed to teach us without us even knowing! Master Yoda teaches us from simple principles how to manage and create amazing PPC accounts that convert. We ...
Advertising and Online Dating in the Adult Industry 05 Feb 2013
Not only is dating one of the hottest niches to make money with using affiliate marketing and ppc advertising, it’s also expected to grow to a massive $2.4 billion industry by the year 2015. If this isn’t enough reason alone for you to promote online dating offers, I don’t know what is. Even being able to grab ...
4 Tips To Increase Adsense Advert’s CTR 29 Jan 2013
Potentially, this is the million-dollar question. What is the best combination to produce the highest CTR? Many publishers feel they know the answer to this problem. However, one publisher’s answer will differ to another publisher’s answer seeing that every website will have different tips to gaining a high CTR. For ...
Horrible Remarketing in Expensive PPC Niche 01 Dec 2012
I get really pissed off when I see people putting up crappy display advertising banners in an expensive niche. Are you putting up horrible pay per click ads? This post will go into Horrible Remarketing in Expensive PPC Niche and how you can avoid it. I have clients in hosting niche so I’m always paying attention to ...
Media.net – A Competitor To Google Adsense 29 Nov 2012
Let’s face it that Google are extremely dominative in PPC with both their programs being Adsense and Adwords. There has never been a real competitor to Google either. Ad Dynamo are growing but are simply not big enough, Infolinks won’t make you much money with others not offering the million of advertisers Google ...
