TikTok has become a popular venue for people to learn about new products, services, and businesses, and that makes it one of the most popular advertising platforms. When it comes to determining the best approach to measure the efficacy of a new marketing channel, it’s always a problem (aka actual sales and marketing ROI). ...
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6 Proven Ways to Take Your TikTok Marketing to the Next Level 11 Apr 2022
Business owners got to know about TikTok a few years ago, but were unclear on how, or even whether, to use it in their marketing plan. TikTok claims that the app will have one billion monthly active users by 2021. In the same year, Forbes said that TikTok had more downloads than any other app in the globe, while ...
Optimising Your Websites for Conversions – 5 Strategies 03 Mar 2022
Many companies spend a lot of time focusing on increasing traffic to their website but fail to optimize the conversion rates once they get there! Working with a PPC agency ensures your users have the best experience, but that’s just the start, there are many elements to consider, all of which will make a noticeable ...
Why Should Your Business Consider Search Engine Advertising in 2022? 20 Feb 2022
Search Engine Advertising is one of the most important techniques for growing your business and consumer base that you may be overlooking. We’ll go through the importance and benefits of employing Search Engine Advertising for your business in this blog. Did you know that 98 percent of individuals conduct their research ...
Real-Time Bidding: How it’s Transforming Online Marketing 29 Nov 2021
RTB has continued to gain traction while programmatic advertising continues to gain momentum. As a matter of fact, almost all advertising tech platforms these days have enabled real-time bidding in PPC and other types of advertising. Therefore, it’s necessary that digital marketers know about it and its benefit to their ...
The Future of Attribution is Driven by Data 04 Oct 2021
In the bid to change the landscape of privacy, marketers require new measurement means that can meet their aims and put the interest of users first. That’s the reason Google has invested in new tools to assist marketers to future-proof their measurement. One important tool is machine learning that can be used in filling ...
PPC or Traditional Advertising Methods? 28 Jun 2021
Business procedures keep improving and getting easier while driving in sales and getting conversions. This is a result of technological innovations, especially that of the internet. The internet has changed a lot about business approach to advertising and this change has led to an increase in results. On the other hand, ...
4 Things to Consider in Your SaaS Content Marketing Strategy 26 Jun 2021
Are you thinking about how you can encourage new customers to find your software? Then you are probably considering how you can increase the quality of your SaaS content marketing. With the right type of content, you can make a huge difference when it comes to brand recognition and gaining new sources of revenue. Here are some ...
The Key Takeaways from Google Marketing Live 2021 20 Jun 2021
Google Marketing Live 2021 is one amazing virtual event that happened recently on 27th May 2021. Like always, it was extremely interesting and empowering with quite many big announcements that are going to significantly impact the future of the marketing world in 2021 and beyond. The important announcements were focused on ...
Sergey Karshkov: 9 Pandas’ Top Dogs Project 14 Jun 2021
Top Dog is a company specializing in bare-knuckle fights. 9 Pandas formulated a creative design concept for the Top Dog website conveying the brand’s core elements: Masculinity Excellence The Way of the Warrior Rivalry Fortitude Evoking the style of the Guy Richie movie Snatch, 9 Pandas developed individual graphic ...
Email Marketing Trends You Need to Add to Your Checklist in 2021 19 Apr 2021
The world of digital marketing is dynamic and evolving constantly. Contrary to some popular beliefs, email marketing is still one of the most effective marketing strategies. It’s more personalized and one of the most authentic communication channels. Every company is taking advantage of it, whether for promoting their ...
5 Reasons to Use PPC for Your Restaurant Marketing 07 Dec 2020
As the commercial world increasingly moves to online channels to reach customers old and new, there is a vast and growing spectrum of internet marketing options. These range from the older and more traditional methods, such as SEO and email marketing, to the latest trends in AI, mobile messaging and chatbots. With so many ...
How To Make Impactful Online Marketing? 27 Oct 2020
These days, the internet has a great impact on buyers’ perception. Everyone is using a smartphone and before buying people check all the product details online. Therefore, it becomes mandatory for business concerns to present their brand on Google or other search engines’ top results. This can be achieved by using various ...
Finding Link Building Opportunities By Analyzing Your Competitors 19 Oct 2020
Link building is an effective means for acquiring backlinks of other websites. A backlink is a string of text linked to other websites with the sole purpose of increasing your traffic. Search engine optimization (SEO) follows a set number of rules depending on its algorithm. It navigates through your pages, deeming their ...
EJ Dalius Points out Cost-Effective Marketing Ideas for Your Small Business 30 Jul 2020
Many small firms are operating with limited funds and a couple of in-house staff these days and therefore, they look for pocket-friendly marketing ideas to continue operations. However, they need to make a great impact even with a limited budget and so, often face challenges when competing with the big players in the industry ...
Top Internet Service Providers for Optimal Digital Marketing 28 Jul 2020
Gone are the days when businesses could flourish with marketing just on print. This is the era of fast speed internet, with a smartphone in each potential client’s hand. As experts term it, digital marketing is vital today to reach an ample audience in a cost-effective and time saving manner – that too with ...