Latest news in Bing Ads

The Significance of CTR (Click Through Rates) In SEO

The Significance of CTR (Click Through Rates) In SEO Advertising by means of a PPC advertising campaign is important for an online marketer to achieve good results for their internet business. This approach will produce clicks and is the vital means of acquiring targeted traffic to your site, thus the possibility to have sales and ultimate profits. This PPC advertising campaign ...

Is Adwords Complicated to Use?

Is Adwords Complicated to Use? Many internet marketers have been making use of Google Adwords for their online marketing and advertising promotions. Although Google Adwords is a well-known online advertising and marketing resource, still many online entrepreneurs and online business people realize it’s too challenging to use Adwords might be a difficult ...

How Local Search Engine Marketing Can Benefit Business

How Local Search Engine Marketing Can Benefit Business All the major search engines these days are inclined to offer the local business owners with well-known marketing and advertising tools. Search engines like Yahoo, Google and Bing have made their individual local business listing. The search engines have made popular the idea of local search advertising. For the small business ...

Bing SEO Techniques (part 2)

Bing SEO Techniques (part 2) Unique content – Of course we all are aware of it, duplicating material from others websites/blogs will only harm your SEO efforts. Using Private label rights contents will not assist you likewise. What you can perform is to produce your own content material. If you publish duplicate content, then all major search engine ...

Bing Search is Looking Like Google Search

Bing Search is Looking Like Google Search Everyone likes a nice clean search design and layout… after all, that is how Google has become so popular. Yet over the years Google has become more greedy and continues to place more sponsored ad spots through out their search pages. The Google results are actually quite crowded now, and compared to the recent changes of ...

Microsoft Store at Stanford Shopping Center

Microsoft Store at Stanford Shopping Center As many of you know, I live in Palo Alto.  On Saturday I went shopping in the Stanford Shopping Center in Palo Alto. I really like how many shopping stores they have and it’s an outdoor friendly type atmosphere.  As I was walking I noticed that Microsoft will be opening a retail location there. This is HUGE since I am ...

Impression Share Metric Now Avaliable in Microsoft adCenter

Impression Share Metric Now Avaliable in Microsoft adCenter Yesterday Microsoft that impression share reporting that has been highly anticipated for years.  Impression share metrics have been available in AdWords for a long time but now available in adCenter. Impression share Impression share lost to budget Impression share lost to rank Impression share lost to relevance Impression ...

Stretch Your Advertising Dollars with MSN adCenter

Stretch Your Advertising Dollars with MSN adCenter The MSN adCenter is not a new advertising campaign but still it is not one of the most popular ones you hear about especially for new age internet marketers who came on the scene in 2010 – 2011. It was by chance that I heard about this tool and since I knew such little about it decided to help make others more aware of it ...

Ten Ways to Benefit from adCenter

Ten Ways to Benefit from adCenter Once you decide that you are going to be using the adCenter platform it will be good to know just how to get the most out of your investment. You don’t want to take any shortcuts and end up wasting your money and so we have developed a ten point template for success 1. The first thing you should do is set a reasonable budget. ...

adCenter Exact Match Negative Keywords Now Live

adCenter Exact Match Negative Keywords Now Live Microsoft Advertising adCenter  has had several changes in the past couple weeks including updates to the UI, Desktop editor and the Import Campaign beta. Some of the adCenter updates are more done then others and work much better then others.  Earlier this week adCenter released a  letting everyone know that exact ...

History of PPC with GoTo.com

History of PPC with GoTo.com So as it turns out, we get the question quite a bit about something that you may get surprised with.  That would be: “Where did PPC really start?”  Well, when I thought about it, I didn’t actually know for sure the best answer to that question, only a few points.  So we dug in the history books and came up with the ...

Google Display Network vs Bing Content Network

Google Display Network vs Bing Content Network I wanted to go over some of the key differences between Google Display Network and Ding Content Network.  For the sake of everyone, Google used to refer to it’s platform as the Google Content Network but has transitioned it to the Google Display Network. Google Display Network Text, image, mobile text, mobile image, ...