The purpose of almost all online marketing campaigns is to drive as many visitors to a website as possible. But the job does not end there. As a marketer we need to ensure the fact that the visitors are eventually getting converted otherwise there is no point in spending your hard earned dollars on a Google Adwords campaign.
However, no matter how much time you have spent on keywords research and on creating compelling ad copy, it all boils down to the design and structure of the landing page. If the landing page looks lame and unattractive, the conversion rate of your eCommerce website would stay as low as ever.
Now, creating a stunning landing page for your eCommerce website is easier said than done. Though there are myriads of eCommerce Websites Builders available, they create more problems for the users than they solve. There are some eCommerce website builders that lets you add complex designing elements that might help you increase conversion rate of your website without even writing a single line of code. But there are some website builders that take the concept too far. Some even do not allow users to edit a single line of HTML code.
So, you need to take precautions while designing landing page for your eCommerce website. Now, checking all these eCommerce websites builders individually is a herculean task and can make you feel exhausted both mentally and physically. To help you out, here we are going to give a roundup of some extremely popular eCommerce websites builders –
Bigcommerce
This eCommerce websites builder boasts of a massive 50,000+ active users and this stands testimony to its immense popularity. This lets you build a landing page for your eCommerce website from the scratch and that too getting yourself tangled with the complexities of coding. This website builder comes loaded with different social media channels, different eCommerce tools etc. Bigcommerce also has an App Store from where you can choose different advanced tools to further deck up the look and feel of your eCommerce website.
Shopify
Shopify is another popular eCommerce website builder that has gained immense popularity among people. Intuitive interface, large collection of templates and extensive number of apps are some of its unique features that have made it a leader in this domain. As a user, you would not have to spend hours to get the hang on its features and tools. In case, you face any difficulty, you can contact a Shopify representative 24×7.
Weebly eCommerce
This is another user-friendly eCommerce Website Builder that continues to rule the market. Its drag and drop features make it extremely easy for a novice user to design a stunning and highly convertible landing page for a Google Adwords Campaign. Building a complete eCommerce store from the scratch is a painless job with Weebly eCommerce. You can easily integrate your eCommerce store with popular payment processors like Paypal or Authorize.net.
Squarespace Commerce
Creating a stunning, beautiful and image rich eCommerce website is a piece of cake with Squarespace Commerce. It has a huge collection of eCommerce templates and its tools are powerful enough to let you create a user-friendly and search engines friendly landing page for your on-going Adwords campaign. SquareSpace gives you complete control over product inventory. Moreover with it, you will able to generate coupons, manage email list, monitor sales taxes, sell products, upload products and more.
Try any of these aforementioned eCommerce Website Builders and hopefully, you will be able to create a stunning landing page for your on-going Google Adwords Campaign. Now, if you wish to gather further information about different eCommerce websites builders, you might find this blog post really interesting.
