Every blogger and website owner will agree that finding the right combination of advertising on your website to make the most money while keeping your traffic happy is tough to say the least. Over the years, I have probably spent a good 5-6 months on simply changing things around with my monetization methods on my own website to find that ‘sweet spot’. Since I have spent so much time doing this, it is only right to tell everyone else my findings. For this reason, here are some tips to finding the best advertising combination for maximum profit.
 

Use Google Adsense

This is really a no brainer. Google Adsense is the publisher side to Google AdWords which is by far the most popular pay per click advertising problem out there. With the backing of Google, there are now even more customizations and optimisations a publisher can do to help increase their earnings through using the program.
 
 

Use BuySellAds

We can all understand why Adsense is the best advertising problem to monetize from. However, is that it? Adsense by itself will make you lots of money. However, it can be combined with other forms of advertising. The only restriction is that you cannot use another PPC program. Therefore, this opens you to the likes of intext advertising, banner advertising, sponsored links/articles and more. What I have found is that banner advertising works hand in hand with Adsense because it monetizes the areas of your website Adsense would have struggled to have done well in. You are utilising the space on your website.
Of course, there is no question with what banner advertising program to use: BuySellAds. With the most advertisers and most publishers of all banner advertising programs, you are sure to sell advertising units with BuySellAds.
 
 

Two Week Experiments

There is always room for improvement. For this reason, you will have to get use to experimenting with different things to see how it affects how well your website makes money (such as blocking ad categories, ad locations, sizes and so on). When it comes to experimenting, though, you need to follow a few basic rules:

1. Change one variable at a time – If you change more than one variable at a time and there is a difference in performance, you will be unsure which variable caused the difference in performance (if not both).
2. Two weeks minimum per experiment – Some people deem it acceptable to experiment every other day – this is just not long enough to get accurate results from the experiment. From trial and error, I have found that the most reliable experimental results come at around 2 week intervals, since this gives the advertising variables a chance to affect the overall earnings during that period and reduces any chance of anomalies.
3. Plot your findings – To effectively see how your experiments did, plot a line graph with axes such as CTR, earnings, CPC and so on. By doing this, you will see which variable changed was most successful: just because a variable made you more earnings does not entirely mean it was best for your website: especially if the CTR was extremely high and CPC low for that variable taking more traffic away from your website.