Pay-per-click (PPC) advertising is one of the most effective ways to promote a business online. Companies of all sizes can take advantage of this advertising method. Its benefits are immediate and can be accurately measured. When used the right way, this marketing technique can help you draw laser-targeted traffic and get relevant links. This translates into more sales and leads.
PPC Advertising Statistics and Trends
One of the most appealing aspects of pay-per-click is that each advertiser can set a monthly budget. Some companies spend less than $100 a month while others exceed $500,000. Many businesses get a return on investment of 300 percent or even higher. It seems that over 95 percent of marketers believe that paid text ads are very important.
Bing Ads and Google Adwords are the most popular options for business owners. Companies also use Facebook advertising, display networks, LinkedIn and Twitter. Click-through rates for Google ads are 600 times higher than those for Facebook ads. More than 41.1 percent of clicks go to the top three sponsored links at the top of the Google search page. Businesses that use pay-per-click advertising experience a 63-percent increase in brand awareness compared to those using other advertising methods.
These numbers show clearly that any business, whatever its size, can benefit from pay-per-click advertising. Whether you have a small online store or a global corporation, this advertising method can bring you new clients. It’s one of the best ways to gain exposure online and increase brand awareness. Depending on your marketing budget, you can either set up a PPC campaign yourself or hire an Internet marketing expert. Use online directories to find pay-per-click specialists in your area. A digital marketing firm can help you get the most out of your advertising campaign and reach your target audience.
Discover the Benefits of PPC Advertising
The benefits of pay-per-click advertising for business go beyond increased sales and online exposure. This marketing technique can help you reach potential clients at the exact moment when they’re looking for your products. Yahoo and Google have over 80 million users. This allows you to target a global audience with minimal costs. You can also make your ads visible only to customers living in a specific country or state. This gives you greater control over your marketing budget and makes it easier to track your results.
With pay-per-click, you can drive massive traffic to your website or blog within minutes. No other advertising method can bring so much traffic instantly. Another benefit of pay-per-click advertising is that generates measurable results. Advertisers can easily find out how many people filled out the form on their landing pages, where they came from, and what keywords they used. As soon as you start a pay-per-click campaign, you’ll get access to a dashboard and analytics software. This allows you to track results, compare data, and determine which ads perform best. Pay-per-click gives you a lot of flexibility for managing both your marketing budget and the frequency of your ads.
