PPC Tips
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...
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PPC – About PPC – Pay Per Click Management | ppc.org
General
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the...
Landing Page Optimization
If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at Netflix who had created an excellent campaign that stood out for its...
![[How to] Optimise Google Adsense Adverts](https://www.ppc.org/wp-content/uploads/2014/02/How-to-Optimise-Google-Adsense-Adverts-212x337.png)
![[How to] Optimise Google Adsense Adverts](https://www.ppc.org/wp-content/uploads/2014/02/How-to-Optimise-Google-Adsense-Adverts-100x100.png)
Google Adsense
Web owners who use pay per click programs such as Google Adsense to generate revenue may be under-achieving if they have not optimised the...
General
A problem I find with new advertisers entering into online marketing is that they immediately choose PPC over any other competitor. Before you commit...
PPC Tips
2013 has been and gone along with a complete database of PPC articles to go with it. A new year brought PPC.org a new...
PPC Tips
Pay per click advertising has got a reputation amongst the internet of being one of, if not the, best ways to gain contextual traffic...
PPC Tips
The ‘Analyse A Real PPC Campaign’ series last looked at Fragrance Direct who had interestingly created a PPC campaign for the term ‘fragrance’ even though...
General
With online advertising program competition intensifying, it begs the question whether pay per click advertising is still the king ofadvertising. There are many alternative...
