SEO
Every year or so, Google tends to introduce new updates to the algorithms of their search engines which ultimately makes the whole experience of...
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PPC – About PPC – Pay Per Click Management | ppc.org
Google Adsense
It is common knowledge on the internet that the majority of websites that make money use pay per click advertising and Google Adsense. There...
General
Looking at real life campaigns is always a good idea for PPC advertisers to do. The part 1 to this article had a look...
PPC Tips
If you keep up to date with the articles on PPC.org, you will know that I have a series entitled ‘Analyse A Real PPC...
Google Analytics
It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy...
PPC Tips
The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can...
PPC Tips
In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page...
PPC Tips
In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per...
![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2.png)
![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2-100x100.png)
PPC Tips
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
