PPC Tips
First things first, happy new year! I wish everyone the best success this year with whatever road you take and enjoy the year thoroughly!...
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PPC Tips
We are now only days away from 2015 which makes it quite an exciting time. The holiday season and optimisation of PPC campaigns for...
Holiday PPC
There is only one thing to say: Merry Christmas and I hope everyone out there is going to have a great day! With it...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ series looked at Ted Baker who had a generally well designed PPC campaign addressing their...
Holiday PPC
At this time of year, with Christmas around the corner, advertisers of pay per click advertising need to start thinking about the next step...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at a website called FindMeAGift.co.uk, who had created both an effective pay per...
General
Just like with PPC, search engine optimisation can contain mistakes too. Search engine optimization utilises organic traffic as a source of traffic and it...
PPC Tips
It is clear that linking a PPC campaign to send traffic to a designated landing page will naturally inherit a good conversion rate. However,...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ series looked at JCPenny who was one of many websites that had created a campaign...
PPC Tips
Keywords are extremely important to a pay per click advertising campaign. In essence, it is the element of a campaign that determines what traffic...
