Holiday PPC
For most companies out there, the highlight period of every year where they will make the most amount of money tends to always be...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, where we never got onto analysing the landing...
Blogging
In August of this year, I published an article that made two points on Blogger and WordPress. In short, I stated that Blogger had...
PPC Tips
As much as there is a significance to how you create your own pay per click advertising campaign, it is vital that advertisers make...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series looked at gear4music, who had a relatively good search advert...
Landing Page Optimization
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the...
PPC Tips
It pains me when I have to make articles that highlight the common mistakes advertisers make in Google AdWords because it is clear advertisers...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coral, who had an average search advert with...
PPC Tips
I am sure, like me, that you have read tens of articles on the internet concerning what source of online traffic you should invest...
General
Click fraud is unfortunately something that will affect every advertiser and publisher of pay per click advertising. The problem with click fraud, though, is...
