SEO
Search Engine Optimisation (SEO) is a key element to every website on the internet. The rank of websites on search engines, namely Google, plays...
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PPC – About PPC – Pay Per Click Management | ppc.org
General
Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts...
PPC Tips
The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment...
PPC Tips
It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2,...
Affiliate Marketing
I know there are probably hundreds and thousands of articles about how one can make money online. Most of this articles do talk about...
PPC Tips
No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their...
Blogging
It goes without saying that the traffic that goes to a website is a huge factor in the performance of the website, as whole....
