Speed is everything for a website. The difference of just 0.3 seconds could make or break a website. There is a direct correlation between the bounce/exit rates, average time on site, engagement rate, and much more, that get worse with a slower website. What more, Google are introducing core web vitals as a ranking factor in the next few months of 2021. ...
SEMRush vs Ahrefs – Which Search Engine Tool to Use? 23 Dec 2020
It can be said that the best traffic a website can obtain of them all is organic. It’s the healthiest traffic source for a number of reasons: It’s generally free (just the time/potential cost of writing the content) It’s long term, potentially forever, if evergreen content It generally brings in lots of new visitors Search engine ...
10 Critical Things You Need to Do When Starting a Website 16 Dec 2020
The internet is truly a wonderful thing. Many thousands, if not millions, of people, have quit their 9-5 jobs to pursue a career online, creating websites within content that they care about: what they love. The great thing about doing this is that it’ll never feel like work. When you do something you enjoy, you’ll never work a day in your life. ...
Google Releases Search Algorithm Update [Dec 2020] 08 Dec 2020
![Google Releases Search Algorithm Update [Dec 2020]](https://ppc.org/wp-content/uploads/2020/12/Google-Released-Search-Algorithm-Update-Dec-2020-1024x576.jpg "Google Releases Search Algorithm Update [Dec 2020]")
On the 3rd of December, Google Search Liason released a tweet that the search giants were about to release an algorithm update for their search engine: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. ...
3 Critical SEO Changes Coming in 2021 02 Dec 2020
2021 is going to appear to be quite a big year for SEO, with Google looking to introduce some new algorithms and ranking factors that can impact the ranking of websites on their search engine. Thankfully, a lot of these changes are still a few months away, so there is still time to prepare if you have not done so already. Core Web Vitals Ranking ...
Rank Math PRO – A Real Yoast Premium Competitor? 26 Nov 2020
For those that have websites run on the WordPress content management system (CMS), one of the necessities of such sites are plugins that manage and improve the SEO of the site. For many years, the ‘go-to’ plugin has been Yoast and, in particular, Yoast Premium. For many sites, this is still the ‘go-to’ plugin. However, there is a new ...
2 Important SEO Factors to Consider in 2021 17 Nov 2020
Search engine optimization is a constantly evolving market, for which website owners should continually stay updated. This will help to protect their sites from any penalties with algorithm updates, as well as help their websites thrive with organic traffic. There are going to be some changes coming for 2021 for SEO which website owners should take note of. ...
How to Look for Links with Great SEO-Juice 10 Nov 2020
If you were to ask SEO experts what the five key elements to good SEO are, it is pretty likely that every one of them will say linking building. For 2020 and beyond, link building is, and will likely continue to be, a key element to ranking high on Google. I can vouch for this in 2020. I’ve started a multitude of websites in 2020, some with link ...
What the 2020 US Election Means for Websites and Advertising 05 Nov 2020
Although the hype around the presidential election always seems to be quite large, 2020 seems to have blown that away with the race between Trump and Biden for the Whitehouse seat. The seat for the presidency has been nothing short but long, complicated, and, potentially, legal. Such a race has a huge impact on the whole of industry and economy, including ...
4 Critical Aspects to Managing a Website 28 Oct 2020
When it comes to running and starting a website, there are many elements that you have to think about, to begin with. What domain name to pick? Where to host your website? What is your website going to be about and how it is going to look? Once that is all done, then should come the content, the traffic, and you’ve started yourself a successful ...