Blogging
One of, if not the, main element that determines the success of a website starts with what the website is about: the sector or...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking...
General
When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is...
Blogging
A major element to every website is the domain name that points to the servers of the website. A good domain name for a...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for...
PPC Tips
An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names –...
General
For newcomers who are looking to use pay per click advertising to gain traffic to a specific landing page, getting to grips with everything...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from KLM, who had both good and bad points...
Blogging
One of the first steps that needs to be completed when you create a website is to make sure people know you have a...
SEO
The Google search console (Webmasters Tool) is one of, if not the, most powerful tool you can use for your website, allowing you to...
