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Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, SEO, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com. You can follow him @willGreeny.

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3 Potential Causes of Low RPMs in PPC

3 Potential Causes of Low RPMs in PPC

For those that are monetizing their websites through PPC, now is a very difficult time to do just this, mainly because of the issues surrounding COVID-19. If businesses are closing and furloughing staff, or struggling with finances, one of the first areas that are cut of funding is marketing. Less PPC campaigns means less competition, resulting in a low ...

3 Quick Tips to Supercharge Blog Posts SEO

3 Quick Tips to Supercharge Blog Posts SEO

At its source, the main element that determines the search engine optimization of a blog post is in the contents itself. If the content is poor quality and not unique, no matter how many SEO tricks you try on the content, it will still never rank highly- you cannot cheat Google and other search engines. There are many things you can do to SEO your blog ...

Candles Direct – Analyse A Real PPC Campaign

Candles Direct – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and lead capture landing page, specifically designed with no other buttons on the page, so the only thing the web user could do was fill out the email address form (increasing the likelihood of a conversion). One area that is ...

Understanding cPanel Statistics for Web Developers

Understanding cPanel Statistics for Web Developers

cPanel is, by far, the most popular Linux-based control panels to run and maintain web hosting from. However, for someone that has come from shared hosting to dedicated hosting, it can seem quite a shock. This is generally because most shared hosting platforms have an ‘overlay’ over the hosting so that it is easy for people to understand and ...

How to Reduce CPU Load on Dedicated Server

How to Reduce CPU Load on Dedicated Server

Over the past week, I’ve had some rather big issues around the CPU usage of my WordPress websites. To give you a background to this: The hosting plan was with GoDaddy Entrepreneur business dedicated hosting, which has a 4 CPUs There are 5 WordPress websites on the server Jetpack had notified me that my main website went down multiple times in a few ...

Shopify – Analyse A Real PPC Campaign

Shopify – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disney, who had made a PPC campaign to promote their new video streaming service, Disney+. What we found was that they had perfectly taken advantage of traffic that were looking to stay entertained at home, especially with a third of the world in lockdown from ...

5 Essential Elements to a Successful PPC Search Advert

5 Essential Elements to a Successful PPC Search Advert

Composing and creating the perfect search advert, well, it does not exist. There is always room for improvement with a PPC campaign, it is just a matter of time, money and cost. Saying this, there are certain elements which can contribute to a search advert gaining the best click through rate, whilst promoting your brand and image. Here are five elements ...

Setting up an eCommerce Website? Here’s some Tips

Setting up an eCommerce Website? Here’s some Tips

Setting up an eCommerce website can seem like quite a big task to do by yourself, and to some extent that’s right. However, there are some really good shortcuts and tips you can take, from those that have gone through the pain, to help you with the process of setting the shop website up. The trouble inherently with eCommerce websites is that you have ...

Disney+ – Analyse A Real PPC Campaign

Disney+ – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from On the Beach, which had bravely kept their PPC campaign going, amid all flights cancelling and the holiday sector, pretty much, being stuck on pause, whilst the coronavirus outbreak continued. Putting this aside (and forgetting about the pandemic), the PPC ...

Caching – How to Best Cache a WordPress Website

Caching – How to Best Cache a WordPress Website

When it comes to the speed of load for a website, one of the best and easiest ways to reduce load time is by caching the website. In its simplest form, caching is a way of storing pages that do not change much, so that resources are not having to be resent and calculated (which all takes time to load). We, humans, cache all the time. What’s 9 x 7? ...