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Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, SEO, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com. You can follow him @willGreeny.

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Shares vs Dedicated Hosting – Which Should You Use?

Shares vs Dedicated Hosting – Which Should You Use?

When it comes to running a website, one thing that every website owner will have to invest in is a hosting package. Hosting is the computer server at which the website data is stored at. Every time somebody tries to load your website, they would be pointed to the servers (through an IP address), and the servers send the information to the web user is ...

Piaget – Analyse A Real PPC Campaign

Piaget – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Avanti, who had a good search advert, but had a landing page that was not well optimized for the conversion they want: a lead capture. With a lead capture page, it is important to have the actual lead capture appear above the fold, rather than for the web user ...

What To Blog About When You Have No Ideas

What To Blog About When You Have No Ideas

Blogger’s Block. It’s something all bloggers, online publishers and creators don’t ever want to have to deal with. However, just like writers get writer’s block, bloggers will, at some point or another, run out of ideas just as they are about to start writing a post. What to do in this situation? There are many techniques you can do ...

Pros and Cons of Running Adverts on a Website

Pros and Cons of Running Adverts on a Website

There are many different ways of monetising the traffic that comes to a website. Some website owners might try to sell a product or service on the website. Some might use affiliation to earn on commission. Some might incorporate sponsored content and other sponsorships to make money. However, by far the most popular choice for website owners is with ...

3 SEO Maintenance Tasks to Perform on a Website

3 SEO Maintenance Tasks to Perform on a Website

Even if you decide to use the a paid service/plugin such as Yoast or RankMath, the truth is that, although the individual post will have good SEO, your website can still have bad SEO – this is because links can get broken and, in general, the more content you have on your website, the more chance things will get lost and misplaced, with errors ...

3 Ways to Optimize the Navigation Menu of a Website

3 Ways to Optimize the Navigation Menu of a Website

A critical element to every website comes with the navigation menu – the menu that appears at the top of websites which allows the web user to browse different areas of it. Having a well designed navigation menu has the benefit of: Making your website easy to browse and explore the different areas of it Improve the time on site, pages/visit and other ...

Avanti – Analyse A Real PPC Campaign

Avanti – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC campaign, not surprisingly either. Considering that Moz offer a SEO service, it shouldn’t come as a shock that they create a well designed PPC campaign. An area that is going to be interesting to see a PPC campaign for ...

3 Things Every Website Needs to Implement

3 Things Every Website Needs to Implement

Even though I’ve been blogging and publishing content online for over 10 years, I still make mistakes and I’m sure the vast majority of us do so too. That’s why it’s always important to learn from mistakes, both from yourself and others. Websites generally are successful, with regards to gaining traffic, from search engines. Web ...

What is the Best Structure for a Slug for SEO Gains?

What is the Best Structure for a Slug for SEO Gains?

There are so many different elements you can look into to improve the search engine optimisation of an article and website. The content, images, the title, structure and much more. One area that is often overshadowed, when it comes to SEO, is with the slug. The ‘slug’ is the part of the URL that comes after your domain name. The reason its ...

Website Load Speed – What Really Matters

Website Load Speed – What Really Matters

An area that seems to be gaining some momentum of recent evolves around the load speed of websites. In essence, every website owner will want their website to load as quickly as possible, and this makes sense, right? The shorter the load speed, the less time the web user will be waiting, and the higher the chance they will engage with your website and the ...