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Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, SEO, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com. You can follow him @willGreeny.

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3 Ways to Preparing for the Holiday PPC Season

3 Ways to Preparing for the Holiday PPC Season

It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can be backed up by Ezoic’s Ad Revenue Index, which illustrates the overall demand there is for advertising online – it tends to increase and peak around towards Christmas. It always seem like most ...

Google Releases their Official WordPress Plugin ‘Site Kit’

Google Releases their Official WordPress Plugin ‘Site Kit’

Google has not been the biggest supporter of WordPress, it seems. After all, since WordPress was created back in 2003, there has not been much development by Google to support this open platform….until now. Google have recently just released an official plugin for WordPress websites, to utilise the power Google offers, in terms of data analytics and ...

Hello Fresh – Analyse A Real PPC Campaign

Hello Fresh – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What we found was that the PPC search advert was targeting typo search phrases, and promoting a specific season of The Grand Tour. The site links extension were purposefully generalised links (not about The Grand Tour) about ...

4 Reasons to Bid for a Brand Name in PPC

4 Reasons to Bid for a Brand Name in PPC

When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea is to bid for keywords relating to the topic of your PPC campaign, as these tend to provide the best conversion. However, you also have niche keywords to target with low CPCs, with also negative keywords helping to prevent your campaign ...

Why You Shouldn’t Move to AMP

Why You Shouldn’t Move to AMP

Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes and simplified HTML, with Google providing cached versions of the website for improved load time, to effectively make the load speed of a web page as fast as possible, whilst using their search engine. Now ...

The Grand Tour – Analyse A Real PPC Campaign

The Grand Tour – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Adidas, who had ideally created a PPC campaign in order to attract web users to buying direct from themselves, rather than Manchester United (where direct would enable the profit margin of Adidas to be as large as possible). However, though, the landing page ...

Headings 1/2/3… – Where You Should Stand On Them

Headings 1/2/3… – Where You Should Stand On Them

When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that article achieves on search engines. Structure to an article helps crawl robots for search engines understand the content better, which helps them rank it better against contextual search phrases. It also breaks up the ...

4 Factors Affecting Website Load Time

4 Factors Affecting Website Load Time

The time it takes for a website to load is of huge significance and impact to the performance of it. In essence, the longer the web page takes to load, the higher the probability that your traffic will get bored and click away, resulting in a high bounce or exit rate. Reducing a website load time by even a split second can cause extreme gains to key areas ...

5 Tips to Maximizing Revenue with Ezoic

5 Tips to Maximizing Revenue with Ezoic

When it comes to monetizing a website online, I have not found many platforms that do it better than Ezoic – what backs this up is the numerous emails I get from competitors, stating that they would even guarantee me a 10% increase in revenue for the first month, no questions asked, and still it’s not enough to lure me away from Ezoic. I have ...

Adidas – Analyse A Real PPC Campaign

Adidas – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Media.net, who had bid for a competitor brand name in order to take traffic away from them, as well as gain contextual traffic from Google search. The landing page was a great example of a lead capture page, being clear in the conversion and aesthetically ...