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After completing a Masters degree in Automotive Engineering with Motorsport, Will moved on to work at McLaren. He created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, SEO, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com. You can follow him @willGreeny.

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4 Drawbacks to Pagination of Content

4 Drawbacks to Pagination of Content

We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews per visit, increase revenue, make the content seem more appealing and manageable to read, as well as allowing the web user to read the section that they are more interested in, if they do not ...

4 Benefits to Content Pagination

4 Benefits to Content Pagination

Although some say there is a sweet spot to how many words an article should consist with on the internet, you will tend to find that longer articles (1500+ words) will generate the most traffic and revenue from advertising. This is because: Google and other search engines have more content to crawl, enabling them to understand more specifically what the ...

Admiral – Analyse A Real PPC Campaign

Admiral – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their Halloween makeup. However, their main problem was that they were limiting their target audience far quicker than they should have, reducing the amount of usable PPC traffic that would actually be interested in ...

4 Benefits of Native Advertising

4 Benefits of Native Advertising

Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article, making clear that it can be quite misleading to the web user, as well as with the penalty of negative SEO. However, native advertising is still used by all the main players, such as Twitter, Instagram, ...

Beauty Bay – Analyse A Real PPC Campaign

Beauty Bay – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Three, who had a well designed search advert and a clean looking landing page. Three had also added typo keywords to those that wanted to target, which is an important thing to do for PPC campaigns. Most searches will have some sort of typo in them. If you do ...

3 Drawbacks to Native Advertising

3 Drawbacks to Native Advertising

Advertising, especially banner adverts, has been around the human race for something that stretches thousands of years. The idea to take a bit of space up and promote something is not a new idea at all, but it is something with a proven track record that gains results. Google AdWords/AdSense is proof of that, where the vast majority of websites on the ...

Three – Analyse A Real PPC Campaign

Three – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring and did not have the necessary ...

Should You Use AMP for a Website? Pros and Cons

Should You Use AMP for a Website? Pros and Cons

Google, on top of everything, is striving for one thing with their search engine: creating a better browsing experience for the web user. If there is a way to achieve this, they will look into and implement it. One feature that Google believed helps improve the experience a web user has with their search engine is with AMP mobile pages. This stands for ...

Sytner – Analyse A Real PPC Campaign

Sytner – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles visible on it (only the boxes the ...

WooCommerce – Should You Use It?

WooCommerce – Should You Use It?

For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there are many platforms you can choose to use to make your website into an eCommerce website.  The market leader in eCommerce websites is called WooCommerce. However, going with the market leader does ...