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Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aqua Card, who had a search advert that...
PPC News
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular...
Blogging
An important section to a website comes after the content of it – that’s right: comments. The truth of the matter with comments is that bloggers...
SEO
The whole internet seems to evolve around search engine optimization and, to some extent, rightly so. The search engine ranking of websites and articles...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Admiral, who had both a well designed search advert...
Blogging
This does seem quite counter intuitive to say that AMP is bad. I recently wrote an article outlining the main pros and cons associated...
Blogging
We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews...
Blogging
Although some say there is a sweet spot to how many words an article should consist with on the internet, you will tend to...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their...
