Landing Page Optimization
In pay per click advertising, everything is linked. From your advert be it text or image, your target market and to your landing page, everything...
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PPC Tips
The month of October has provided many useful PPC articles for advertisers to help improve the performance of their PPC campaigns. For one, I have noticed...
Display Ads
When it comes to monetizing a website through pay per click programs such as Google Adsense, it will feel like an enigma in finding...
PPC Tips
Over the last few days, I have looked at how URLs and image adverts can help in increasing the click through rate of your...
PPC Tips
So yesterday, I looked at how the URL section of a PPC advert can help to increase your campaign’s CTR. Most advertisers will simply...
PPC Tips
As an alternative to the likes of banner advertising and in-text adverting, pay per click advertising wipes the floor of the market with what it...
Google Adwords
It is clear that when advertisers are first looking to use PPC to advertise online, the obvious choice is the king of advertising Google...
Landing Page Optimization
Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to  look at what...
Landing Page Optimization
In PPC, it is sometimes wise to look at what the ‘big guns’ are doing with their PPC campaigns in order to gain some...
Landing Page Optimization
When it comes to creating a PPC campaign, it can be considered that the most important and significant aspect of the campaign is in fact the...
