When facing the age-old dilemma of where to focus their cost per click efforts, PPC companies tend to stick to what they know best. Sure, it’s easy to fall into old habits and simply turn to the same ad networks for pay per click campaigns time and time again. Yet, while a trusted network will deliver consistent results, it doesn’t always ...
How to Choose the Best Specified Keywords for your PPC Campaign 20 Apr 2012
Experienced PPC campaign managers know that no two companies should ever use the exact same keyword, even if they sell similar products. Some PPC companies make the mistake of habitually choosing high-tracking keywords for all their clients. Of course, everyone wants to have a popular search term do the heavy lifting for their inorganic link traffic, but ...
Stepping up your PPC Campaign with Alternative Methods 16 Apr 2012
From the smallest home businesses to sprawling corporations, nearly everyone uses pay per click campaigns these days. More prevalent than it’s ever been before, PPC advertising is the preferred marketing technique for thousands upon thousands of companies these days. Of course, with so many different businesses vying for top billing on bid-based PPC ...
How to Use PPC as a Reliable Marketing Tool for an Uncertain Time 06 Apr 2012
With the current state of internet advertising being what it is, many online marketing agencies have found themselves seeking out different ways to stay successful. The past few months in particular have been a rather hectic time as we now find ourselves facing more challenges than ever before. Between the frequent Panda updates and the growing prevalence ...
The Right Keyword is the Foundation of your PPC Success 30 Mar 2012
As any PPC consultant will tell you, getting the desired results out a campaign begins with keyword selection. While you may find yourself considering into the wee hours of the morning every little facet of your new PPC project, choosing the right keywords for your campaign should always be at the top of your list of priorities. Although many industry ...