The customer is always right. We’ve all heard that old cliché, time and time again, and by now most of us have likely succumbed to its conventional wisdom. There is an exception to every rule, however — and the prevalence of online reviews is a big one. For all of the many advantages the Internet provides, it comes with its fair share of ...
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Rich Gorman
Rich Gorman is a serial internet entrepreneur with an extensive background in direct marketing, affiliate marketing, and online reputation management. In addition, Rich operates the official blog for the Direct Response industry where he shares his thoughts on Direct Response Marketing.