Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user that may not have known about a ...
How single keyword ad groups can improve your PPC performance 18 Apr 2016
Written by Wesley Parker Do you have 10 or even 20 keyword per ad group, but are still wondering why your not getting the results that you want from paid search? The problem with having 10 or even 20 keywords per ad group is that your keyword to advert match is going to suffer, even though Google suggest that you should have that many. You get an even ...
Effective Ecommerce Marketing Strategy to Try in 2016 30 Mar 2016
by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot more to ecommerce for than simply entering product descriptions or writing generic blog posts. Readers must be attracted to your website and the store’s items through the content you put out. The right ...
The 3 most effective paid search management tools 09 Mar 2016
by Wesley Parker 1) Adwords Scripts Adwords Scripts are a hugely powerful tool, for automating tasks within the Adwords interface. A panel of 41 seasoned PPC experts voted them to be the third most useful Adwords optimization tool, just behind Adwords editor and Excel. One of my favorite things about Adwords scripts is that they allow you to make decisions ...
The War is On – Display v/s Search Advertising 25 Feb 2016
Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend more moolah on display advertising, banner at all, than search advertising in 2016. Here’s a screenshot of the study. Image credit This might a bitter pill to swallow for paid search advocates who have upheld search ...
7 Ways to Set Fire to Your Mobile Marketing in 2016 10 Feb 2016
Written by: Sophorn Chhay The growth of the mobile technology niche has been astounding. Companies are falling all over themselves to deliver everyone in our increasingly on-the-go society devices that help them connect whenever they want from wherever they may be. How can we, as companies, take advantage of the global network and reach our customer base in ...
How PPC Management Services Help Your Business Realize Its Marketing Goals? 29 Jan 2016
Written by: Abhilash Tyagi Having a well-designed and attractive website is only half battle won. You also need to market your business, products and services to expand and grow in digital space. You need to devise and implement a marketing campaign that boosts your presence across channels on the internet. The campaign has to be successful to fetch you ...
Surfing the SEO Wave: Tips and Trends for Savvy Digital Marketers 25 Jan 2016
Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant in the digital marketing world. People use Google and other search engines as their gateway to the web to find answers and solutions, and this is not going to change. If you want your site to show up when people search ...
How To Increase Conversion Rates With Proper Landing Page Alignment 21 Dec 2015
By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”. Not only do you get a slight boost in quality score, but conversion rates will greatly increase if the prospect doesn’t have to search around your site (or more likely bounce) to verify you can solve their ...
Managing Maximum CPC: You Get What You Pay For 19 Nov 2015
Written by: Bryce Liggins When setting up or managing an AdWords account, the account manager has endless options to choose from and countless decisions to make. When a client is new to AdWords and has a limited ad budget (most businesses do), this process is made even more challenging because of the lack of historical data. One important decision to make ...