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Reasons to Optimize Your Website for Search Engines

Reasons to Optimize Your Website for Search Engines

Written by Lalit Sharma  The future of global business, according to marketing experts, lies online. In fact, this prognosis seems to already have come true with numbers indicating that the modern shopper adores online shopping. Well, as a suave business owner you appreciate the importance of online visibility but it is important to note that a website ...

A Simple Hack to Improve Your B2B Facebook Audiences

A Simple Hack to Improve Your B2B Facebook Audiences

Written by Stephan Serrano You need good information to make good decisions. Unfortunately, Facebook doesn’t divulge enough. For example, imagine you have a service that helps plumbers. Do you know the entire list of possible job titles that exists for plumbers in Facebook? Or even a list of pages that you could target? Facebook doesn’t come straight ...

Measure Social Media ROI with These Cool Tools  

Measure Social Media ROI with These Cool Tools  

Written by Andy Beohar If you have a hard time determining your company’s social media ROI, you’re not alone. With so many different methods to measure B2B social media marketing performance, it can be difficult to identify which of your social media campaigns are most effective. Fortunately, there are a variety of tools that can accurately determine ...

Which Social Media Sites You Should be Using and Why

Which Social Media Sites You Should be Using and Why

Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try and make your business stand out on every major platform, that’s not a realistic goal. You’ll end up being a jack of all trades and a master of none as the saying goes. Today we’ll look at the major platforms ...

Which is better? Facebook or SEO? [Infographic]

Which is better? Facebook or SEO? [Infographic]

For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of well-written and useful articles, how-to videos, and free software that you can plug into overnight. If you have a little bit of money to invest into them, it opens up even more doors. While there are some similarities ...

6 lessons I have learned working with SEO clients

6 lessons I have learned working  with SEO clients

Written by Izzy Wisniewska I love working in SEO. It has its challenges but at the same time it is a very rewarding career path with a lot of potential for growth. I believe that one of the main benefits of working in Search Engine Optimisation comes from the ever changing nature of SEO, which is shaped by the frequent updates to Google’s search engine ...

How To Get Webmaster More Involved With Your Website: Get Free Promotion!

How To Get Webmaster More Involved With Your Website: Get Free Promotion!

Written by: Adam Clarke Build your website to be the most accessible to webmasters is a number one key tip. When I visit a website I personally find myself mining it for opportunities to expose myself out there on the internet. An opportunity to connect and network with like-minded and resource strong powerhouses and underdogs. What are the biggest ...

5 Tips to start an effective mobile AD campaign

5 Tips to start an effective mobile AD campaign

Written by Aaron Riley Mobile marketing is quickly becoming the next hot thing, with millions of people now consuming content via the smartphone that is always in their pockets. Marketing companies can be a great help when you’re thinking about setting up your ad, particularly for local ad campaigns. Nuanced Media, for example, is a marketing company ...

Beyond Search: Competitive Intelligence for PPC Display Advertising

Beyond Search: Competitive Intelligence for PPC Display Advertising

Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user that may not have known about a ...

How single keyword ad groups can improve your PPC performance

How single keyword ad groups can improve your PPC performance

Written by Wesley Parker Do you have 10 or even 20 keyword per ad group, but are still wondering why your not getting the results that you want from paid search? The problem with having 10 or even 20 keywords per ad group is that your keyword to advert match is going to suffer, even though Google suggest that you should have that many. You get an even ...