Any website owner needs to be concerned about site ranking these days- regardless of the type of websites they have and target visitors! The SEO measures and Google algorithms play pivotal roles begin changes in site ranking. Alexa Ranking denotes website popularity ranking and measurement. This number is derived by comparing your website with others ...
Cool Google AdWords Features Every Marketer Must Know 25 Nov 2017
If you’re on the constant lookout for new features in Google AdWords, the good news is here! Google released its new AdWords Features to Create Gmail asset-based ads, promotion extensions, and video extension. This adds to the amazing features like affiliate location extensions, the time between clicks and conversions, Faster AdWords experience and ...
How to Build Links for Your Website Without Being Pushy 30 Oct 2017
The thought of doing two way link exchange is enough to get an SEO guy sacked. It has now become sacrilegious to indulge in such practice, since Google thinks think all these practices are aimed to upsetting its algo. So, like any other grumpy and old SEO guy, you are sure to maintain a long held silence whenever a person approaches you to get a link back ...
How Can You Improve Your Quality Score? 29 May 2017
It makes you feel frustrated when you see your competitors are edging past your ads on Google adwords and no matter how many changes you make, things don’t improve much. Most people believe ranking in Google Adwords is easy but it is far from the truth. Since the competition is fierce now, you simply can’t reach the top by including high search volume ...
Tips to Create Super Optimized Content 03 Apr 2017
Optimized content on the pages of your site is the foundation for any successful SEO campaign. It’s simple; if you don’t have optimized copy you won’t perform for your keywords. There’s no definitive way to create perfectly optimized copy, but there are best practices to help you get close. As with all things SEO, I recommend constant testing and ...
SEO and Social Media: A Deadly Combo 14 Mar 2017
While the largely unknown “social algorithm” means all social platforms give your website some SEO benefit, direct old fashioned backlinks are still the highest priority for most SEOs when it comes to Social Media Marketing. So, Social Algorithms aside (get lots of followers, interactions and shares, that’s best practice) which platforms give you the ...
7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business 24 Jan 2017
Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.
How Can Designers Improve User Experience? 07 Dec 2016
When web developers design and develop a website, they mainly design it for the large screen devices and lose insight on how it will look when a user browses the same website from their mobile device. Actually, when the user clicks links within the website via their mobile phones, navigating and reading become more difficult. Solving these problems is the ...
Guide to Create Cross Channel Marketing Strategies 04 Dec 2016
Marketing is the backbone of any business operation running worldwide. Whether it is the online business or the offline operations, marketing and its related strategies play a key role in it. In order to achieve a successful operation and running business, certain strategy building process and procedures must be kept in mind. Let’s go through a planned ...
Reduce Your Website’s Bounce Rate 08 Nov 2016
Bounce Rate is the term used to describe the percentage of visitors that enters and leaves on the same page on your site. Site owners want to keep the bounce rate at a down low as much as possible. A high bounce rate indicates that your visitors are just going to the landing page and leaving immediately without browsing your site.