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    Why Online Marketers Should Be Paying Attention to the Rise of Ello

    Why Online Marketers Should Be Paying Attention to the Rise of Ello

    Ello has arrived on the social networking scene with all the unobtrusiveness of a sonic boom. Even though the service is still in beta, thousands of new users are signing up every day. We’re not kidding. This social network has hit up to 36,000 signups each hour, according to Business Insider. So what’s with this buzz and why are people so crazy ...

    Key PPC Lessons from B2B Software Companies

    Key PPC Lessons from B2B Software Companies

    Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding target and lengthy sales ...

    Why PPC and SEO Need to Work Together

    Why PPC and SEO Need to Work Together

    The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO. Once you get in deep enough, many pros ...

    Designing Your Best PPC Account’s Structure

    Designing Your Best PPC Account’s Structure

    There’s no such thing as a perfect PPC account structure, but it’s likely that you can improve yours. Since every account is different, every structure should be structured differently. Bear in mind that there are (fortunately) some constants, such as always be segmenting, make keywords tight, and performance control should be as simple as possible. How ...

    Your PPC Pre-Launch Checklist

    Your PPC Pre-Launch Checklist

    Savvy entrepreneurs and business owners get a contract PPC specialist in their corner before letting their website go live, but that’s not always an option. Maybe the budget is really tight or you’re the future PPC expert yourself and are learning from experience. With PPC best practices constantly changing and evolving, it’s wise to have a pre-launch ...

    Pay-per-Click, a Mixed Blessing

    Pay-per-Click, a Mixed Blessing

    Pay-per-click, for those who are unfamiliar with the phrase, refers to an Internet advertising method in which advertisers pay a website owner a certain amount when their advertisement is selected (clicked). There are advantages to this type of advertising in that the advertiser does not pay for a general shot-gun approach in which their ads are spread ...

    How to Use Common Interests to Drive Social Media Engagement

    How to Use Common Interests to Drive Social Media Engagement

    Organizations that rely on social media interactions to drive visits to their landing pages and increase conversions can run out of steam without a solid content strategy. It’s critical to identify content that’s of interest and relevance to your audience, even if it’s not directly within your verticals. Many industries may share crossover interests ...

    Effective Methods of Using Pay-Per-Click Marketing

    Effective Methods of Using Pay-Per-Click Marketing

    Online marketing has become the cornerstone of business advertisement since Internet technology and capabilities evolved since 2000. Thanks to the efforts of various search engine companies, social media platforms and mobile search abilities advertisements such as those used by Pay-Per-Click campaigns are able to target specific users and locations to ...

    Consumers Can Get at Facebook Ad Demographics Data Now

    Consumers Can Get at Facebook Ad Demographics Data Now

    Online marketers, take note. When you create a Facebook ad that targets key populations with certain interests or that fall into specific age groups, these consumers will be able to view the filters companies have placed on their target audiences. TIME Money revealed this summer that these demographics parameters are visible to consumers on Facebook through ...

    There’s No Hiding from Mobile PPC

    There’s No Hiding from Mobile PPC

      Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely new game. That might be why so many marketers are choosing to stick their heads in the sand instead of getting up to speed with mobile PPC best practices. The mobile future is already here, and mobile readiness is ...