Just like you wouldn’t have your general physician take care of your dental needs and concerns over possible skin cancer, you need to take a comprehensive approach to your PPC “health”. For many businesses, their PPC budget is dumped into general marketing and advertisements. The goals, seasonality, projections and other details of PPC programs ...
The PPC Battle Heats Up 08 Dec 2014
For nearly 15 years, Google AdWords has been the dominating PPC advertising platform, and in 2013 Adwords breached the $50 billion advertising revenue benchmark. However, the competition has been heating up with Yahoo! and Bing leading the back of “alternative” PPC platforms and they’ve been wooing advertisers like crazy. At the moment, Google rakes ...
Optimizing Your PPC Campaigns for 2015 25 Nov 2014
As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get the most out of your pay-per-click campaigns, you need to keep your thumb on the pulse of the Internet. Trends change and if you’re not paying attention, you could be left behind surpassed by your competition. ...
Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising 25 Nov 2014
Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to increase traffic without spending a lot of upfront money for advertising is through pay per click. The pay per click advertising technique means that businesses only pay for the ad when someone clicks on it. When a ...
How to Step Around PPC Marketing 16 Nov 2014
PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the advertising costs greatly exceeds the ...
Gearing Up for Your PPC Campaign in 2015 12 Nov 2014
Using pay-per-click campaigns have been beneficial for a wide scope of businesses on the Internet. However, 2015 may bring various changes and alterations of which you may need to be aware. As many organizations manage their fiscal budgets at the beginning of the new year, now is the time to start analyzing how to maximize the future while calculating your ...
The Secret Behind Amazing Twitter Accounts 01 Nov 2014
There are millions of people who use Twitter daily to type out their thoughts in 160 characters or less. The social media platform is an ingenious way to promote a business idea or thought through either novelty or official accounts. The key to having a great Twitter account lies in a brand’s ability to target their demographic. It also never hurts if ...
Maximizing the Effect of Your PPC Campaigns During the Holidays 30 Oct 2014
Using pay-per-click campaigns can assist with increasing sales through advertisements, but you may be able to enhance these effects for the holiday season. More money is spent by consumers within the last two months of the year, and your business could see an influx of sales should you optimize your strategies. There is great potential for your ads simply ...
Property Investment as a Business Strategy 28 Oct 2014
Many business owners, particularly start-ups just building their company, wonder how they can increase their assets and earn more money in addition to what they get from clients. The answer could lie in strategic property investment. When taking advantage of Australian investment property services, you will have the opportunity to invest in properties in ...
PPC Marketing and Its Effectiveness 15 Oct 2014
PPC, or pay-per-click, marketing has been shown to help businesses not only to make sales but also achieve business goals and objectives easily and quickly while staying sustainable at the same time. viagra online no prescription According to PPC Statistics archive, there were almost 6 billion searches daily during the year 2013. This means that with PPC ...